(Overview)
In a world in which products and services are becoming increasingly similar, we believe in the power of brand and design to make companies distinctive.
As one of the leading brand and design agencies, Schwarz+Matt® develops brands that have a lasting impact—from strategy to implementation. With 10 years of experience and over 120 brand and design projects under our belt, we’ve consolidated our expertise into the Schwarz+Matt® brand system: for structured, scalable, and AI-ready brand development.
We work with ambitious startups, medium-sized companies, hidden champions, and leading enterprises that view their brand as a key driver of growth and value. As a member of the GWA, an official Frontify partner, an experienced Frontify agency, and a Top 25 agency according to the PAGE CD/CI Ranking 2025, we stand for excellence in branding.
Success in an automated world requires AI-ready brands. We combine technological efficiency with uncompromising brand consistency. In this way, we create an intelligent brand structure that leverages AI while remaining unique.
The Frontify brand management platform centralizes assets, guidelines, and templates in one place. As a Frontify agency and official partner, we see this as the key to modern, AI-ready brand management—and we’ll integrate the system seamlessly into your daily workflow.
What makes brands unique? This question has driven us as a team for over 10 years. We combine strategy with truly great design and turn ideas into brands that stand the test of time. We’ve captured our understanding of branding in our Plus Principle.
Our journey from the ironing room to Westfalendamm was chaotic, educational, and shaped by the people who joined us along the way. Through it all, we’ve learned this: We don’t just advertise—we build brands. We’ve summarized these intense ten years here.
We view brands as a holistic, long-term system. Whether it’s a new brand development, a relaunch, or a refresh, as experts, we’ll confidently guide you through the entire process of brand management and brand communication.
We analyze the market, competition and target groups and use this to sharpen the positioning of the brand. The result is a strategic profile and a basis for further growth.
We create corporate identities and design systems that make brands recognizable and work across all media.
We translate the design into guidelines, web design and launch campaigns. In this way, brands find consistent and secure application in everyday life and become visible externally.
Brands continue to evolve. We accompany this further development with new applications, campaigns, media and international adaptations that consistently carry the brand forward.
“Very pleasant, uncomplicated collaboration with a pragmatic, professional approach. A strong brand result and a super good fit on a personal level.”
“What inspires me is their unique flair for not only understanding our visions, but creatively exceeding them.”
“The support of Schwarz+Matt® is a great stroke of luck for us. Customized branding is also extremely important for non-profit organizations.”
(Contact)
Brand strategy, Brand consulting, Brand audit, Brand analysis, Brand workshop, Brand architecture, Personas, Brand positioning, Brand essence, Employer brand, Brand identity, Verbal identity, Brand name, Brand values, Vision and mission, Claim, Toine-of-Voice, Copywriting, Visual identity, Logo, design system, Photography and video, Packaging design, Illustration, Animation, 3D, Sonic identity, Sound Logo, Sound library, Voice, UX Sound Design, Composition and production, Spatial identity, Retail trade, Office space, Hospitality industry, Events, Signage, Objects, Brand management, Brand manual, Design manual, Brand portal, Digital Asset Management, Frontify, Brand experience, Brand launch, Communication design, Brand campaigns, Social media, Websites, Online Marketing, Content, Schwarz+Matt Plus, Ad Creatives, Social Creatives, E-Mail Design, Landing Page Design, Presentation Design, Merchandise Design, E-Book, Design, Report Design, Print Design, Concept Creation
Schwarz+Matt® was born out of the idea of founding an unconventional and independent advertising agency in Dortmund. We’ve outgrown that. Full-service advertising agencies are a thing of the past. Today, we’re a holistic and digital brand and design agency. This allows us to combine the services of consulting agencies, digital agencies, advertising agencies, and design and communications agencies under one roof at our Dortmund location. That’s the new Schwarz+Matt. Our team thinks holistically and with a “digital-first” approach, delivering solutions in the areas of branding, marketing, and design. Schwarz+Matt® has been accredited for the“go-digital”funding program and can therefore advise and support startups and SMEs in gaining additional market share through digitalization. We are looking forward to your inquiry for our advertising agency, which is more than just an advertising agency. See for yourself.
Schwarz+Matt® unites as an advertising agency in advertising agency in Dortmund all agency services under one roof. We are primarily a digital brand and design agency. But we are also a social media agency, design agency, SEA agency, digital agency, marketing agency, SEO agency, WordPress agency and online marketing agency in Dortmund. In this way, we guarantee our customers multi-layered marketing consulting in order to generate long-term growth. With holistic solutions, we offer our customers individual services for individual business goals.
Our advertising agency in Münster offers services for companies throughout Westphalia. As a digital design and advertising agency in Münster, Schwarz+Matt bundles the services of an online marketing agency, SEA agency, SEO agency, digital agency and social media agency in the Münster district. We develop holistic solutions for our customers throughout the Münsterland region to guarantee the best possible marketing advice. In addition to the typical marketing services, Schwarz+Matt also offers all the services of a design agency and a WordPress agency, with which we independently design and develop the digital presence of our customers.
As a digital brand and design agency in Dortmund, Cologne and Münster, we make your brand fit for the future: for us, AI-ready branding means integrating technology deeply into the brand DNA without losing identity to automation. While artificial intelligence accelerates content production, we ensure your brand differentiation and brand compliance through a resilient infrastructure. As a specialized Frontify agency, we bridge the gap between brand strategy and technological scalability, so that generative AI does not dilute your brand, but thinks ahead with precision. Whether brand analysis, design system or online marketing – Schwarz+Matt® establishes connectable systems for AI-supported, smooth brand management.
As a digital brand and design agency in Dortmund, Cologne and Münster, we make your brand fit for the future: for us, AI-ready branding means integrating technology deeply into the brand DNA without losing identity to automation. While artificial intelligence accelerates content production, we ensure your brand differentiation and brand compliance through a resilient infrastructure. As a specialized Frontify agency, we bridge the gap between brand strategy and technological scalability, so that generative AI does not dilute your brand, but thinks ahead with precision. Whether brand analysis, design system or online marketing – Schwarz+Matt® establishes connectable systems for AI-supported, smooth brand management.
(Overview)
In a world in which products and services are becoming increasingly similar, we believe in the power of brand and design to make companies distinctive.
As one of the leading brand and design agencies, Schwarz+Matt® develops brands that have a long-term impact. Today and tomorrow. From strategy to implementation, we support companies in building brands, making them AI-ready and developing them further.
We have bundled our experience from 10 years of expertise and over 120 brand and design projects in the Schwarz+Matt® brand system. For structured, efficient and scalable brand work.
We work for ambitious start-ups, SMEs, hidden champions and leading companies that see brand as a key driver of growth and value.
As a member of the German Association of Communication Agencies (GWA), official Frontify partner and experienced Frontify agency as well as a top 25 agency according to the PAGE CD/CI Ranking 2025, we stand for excellent brands.
(01)
What makes brands unique? We ask ourselves this question every day. We add smart strategy with multisensory brand identity. The goal? Translating ideas into memorable brands for tomorrow. We have set out our understanding of the brand in our Plus Principle.
(02)
Our journey from the ironing room to Westfalendamm was intense, chaotic, instructive and, above all, characterized by many people who went along with us. We learned that we don’t want to advertise, we want to build brands. We have summarized the last ten years on our anniversary page.
(03)
We think brands holistically and support you in the new development, relaunch or refresh of your brand and are specialists for the entire process of brand development and communication.
We analyze the market, competition and target groups and use this to sharpen the positioning of the brand. The result is a strategic profile and a basis for further growth.
We create corporate identities and design systems that make brands recognizable and work across all media.
We translate the design into guidelines, web design and launch campaigns. In this way, brands find consistent and secure application in everyday life and become visible externally.
Brands continue to evolve. We accompany this further development with new applications, campaigns, media and international adaptations that consistently carry the brand forward.
(04)
The Frontify brand management platform bundles assets, guidelines and templates centrally in one place. As a Frontify agency and official partner, we see this as the key to modern and AI-ready brand management – and integrate the system sustainably into your day-to-day work.
(05)
Success in an automated world requires AI-ready brands. We make brands distinctive and future-proof by combining technological efficiency with uncompromising brand compliance. The result is an intelligent brand infrastructure that uses AI without losing individuality.
(06)
Does your brand still fit in with where you are today as a company? In our brand pit stop, we provide you with an honest answer, free of charge and without obligation – here at our headquarters in Dortmund. We analyze how your brand currently looks, what is missing and what is still possible. Whether rebranding or fine-tuning – we will help you to develop your brand in a targeted manner.
“Very pleasant, uncomplicated collaboration with a pragmatic, professional approach. A strong brand result and a super good fit on a personal level.”
“What inspires me is their unique flair for not only understanding our visions, but creatively exceeding them.”
“The support of Schwarz+Matt® is a great stroke of luck for us. Customized branding is also extremely important for non-profit organizations.”
(Contact)
Brand strategy, Brand consulting, Brand audit, Brand analysis, Brand workshop, Brand architecture, Personas, Brand positioning, Brand essence, Employer brand, Brand identity, Verbal identity, Brand name, Brand values, Vision and mission, Claim, Toine-of-Voice, Copywriting, Visual identity, Logo, design system, Photography and video, Packaging design, Illustration, Animation, 3D, Sonic identity, Sound Logo, Sound library, Voice, UX Sound Design, Composition and production, Spatial identity, Retail trade, Office space, Hospitality industry, Events, Signage, Objects, Brand management, Brand manual, Design manual, Brand portal, Digital Asset Management, Frontify, Brand experience, Brand launch, Communication design, Brand campaigns, Social media, Websites, Online Marketing, Content, Schwarz+Matt Plus, Ad Creatives, Social Creatives, E-Mail Design, Landing Page Design, Presentation Design, Merchandise Design, E-Book, Design, Report Design, Print Design, Concept Creation
Schwarz+Matt® was born out of the idea of founding an unconventional and independent advertising agency in Dortmund. We’ve outgrown that. Full-service advertising agencies are a thing of the past. Today, we’re a holistic and digital brand and design agency. This allows us to combine the services of consulting agencies, digital agencies, advertising agencies, and design and communications agencies under one roof at our Dortmund location. That’s the new Schwarz+Matt. Our team thinks holistically and with a “digital-first” approach, delivering solutions in the areas of branding, marketing, and design. Schwarz+Matt® has been accredited for the“go-digital”funding program and can therefore advise and support startups and SMEs in gaining additional market share through digitalization. We are looking forward to your inquiry for our advertising agency, which is more than just an advertising agency. See for yourself.
Schwarz+Matt® unites as an advertising agency in advertising agency in Dortmund all agency services under one roof. We are primarily a digital brand and design agency. But we are also a social media agency, design agency, SEA agency, digital agency, marketing agency, SEO agency, WordPress agency and online marketing agency in Dortmund. In this way, we guarantee our customers multi-layered marketing consulting in order to generate long-term growth. With holistic solutions, we offer our customers individual services for individual business goals.
Our advertising agency in Münster offers services for companies throughout Westphalia. As a digital design and advertising agency in Münster, Schwarz+Matt bundles the services of an online marketing agency, SEA agency, SEO agency, digital agency and social media agency in the Münster district. We develop holistic solutions for our customers throughout the Münsterland region to guarantee the best possible marketing advice. In addition to the typical marketing services, Schwarz+Matt also offers all the services of a design agency and a WordPress agency, with which we independently design and develop the digital presence of our customers.
As a digital brand and design agency in Dortmund, Cologne and Münster, we make your brand fit for the future: for us, AI-ready branding means integrating technology deeply into the brand DNA without losing identity to automation. While artificial intelligence accelerates content production, we ensure your brand differentiation and brand compliance through a resilient infrastructure. As a specialized Frontify agency, we bridge the gap between brand strategy and technological scalability, so that generative AI does not dilute your brand, but thinks ahead with precision. Whether brand analysis, design system or online marketing – Schwarz+Matt® establishes connectable systems for AI-supported, smooth brand management.
As a digital brand and design agency in Dortmund, Cologne and Münster, we make your brand fit for the future: for us, AI-ready branding means integrating technology deeply into the brand DNA without losing identity to automation. While artificial intelligence accelerates content production, we ensure your brand differentiation and brand compliance through a resilient infrastructure. As a specialized Frontify agency, we bridge the gap between brand strategy and technological scalability, so that generative AI does not dilute your brand, but thinks ahead with precision. Whether brand analysis, design system or online marketing – Schwarz+Matt® establishes connectable systems for AI-supported, smooth brand management.
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