Personal brands

Where personality, expertise and market come together, a personal brand begins. The strategy behind it determines what emerges from this.

(Positioning)

A Personal Brand with Substance

Building a strong personal brand means putting core expertise in the spotlight through personality. It creates a (digital) presence exactly where your target group is looking for answers. The goal of the personal brand: a weatherproof image and a reputation that opens doors before you even enter the room.

Effective personal branding follows a precise blueprint that strikes a balance between expertise, what you offer, and genuine approachability. It requires a strategy that respects boundaries while also setting you apart. After all, personal branding is personal, but not private. This is how you can increase your visibility as experts without losing control over your public image.

Whether you are a coach, CEO, freelancer or creative professional – a personal brand is the lever for anyone who uses individual values to build long-term trust. On the job market, as part of a corporate influencer strategy or when developing a LinkedIn personal brand. A personal brand scores points with what you can do and who you are.

(Strategy)

Your core, our personal brand strategy

You are the brand. We create the strategic foundation. In close cooperation, we filter your core theme and precisely define which facets of your personality we use. We accompany you from the initial analysis of your unique selling proposition to the visual translation into a brilliant design and targeted placement in the target group.

We take personal branding a step further: we design websites and identities, optimize your LinkedIn profile and scale your presence in line with a dynamic brand. Our aim is to create an executive brand that is not polished, but has real rough edges. Strategically sound, visually distinctive and 100 percent authentic.

Brand cases with personality

No works were found.

(New business)

Contact person

André Schirmer

Founder & Managing Director

(Positioning)

From funding to foundation: branding for start-ups

As soon as an idea becomes a business, a brand is born. Everything you present to the outside world—from your color scheme to your social media channels —sends a message. By the time the startup secures its first round of funding, at the latest, the in-depth examination of how you’re perceived internally and externally shifts from a “nice-to-have” to a strategic management tool.

Especially in the startup context, you have to build trust before you can demand it. Even in complex B2B markets, precise brand positioning is crucial. It translates your offering into clarity and turns potential skepticism into genuine trust. A strong brand identity for startups serves as an emotional anchor—for customers, potential investors, and the team.

In the long term, brand management is above all about consistency. It creates brand recognition and serves as a promise for the future. Those who view branding early on as a strategic investment—whether as an initial, efficient MVP branding effort or during the next phase of growth —are not building a hype project, but rather a company with a strong foundation.

The agency in Dortmund for digital brand management

Dortmund is our location for innovation. As an agency in Dortmund, we support companies in their identity transformation. We combine down-to-earthness with modern brand strategy. From the brand analysis in the brand workshop to the brand architecture to the precise brand positioning we make your brand future-proof.

Personal branding agency: expert status & visibility for personalities

As a specialized personal branding agency, Schwarz+Matt® is your partner for building and scaling strong personal brands. We support entrepreneurs, founders, CEOs, coaches and consultants in sharpening their positioning and building sustainable trust in the market through an authentic personal brand. In a digital world, professional public image is the most important asset for thought leaders. Our approach combines strategic CEO branding, targeted founder branding and the development of a distinctive expert brand. From brand identity and design to content communication, we create visibility that lasts.

LinkedIn Branding & Strategy: Digital reach for Experts

Today, LinkedIn personal branding is the foundation for B2B success and modern brand management. Schwarz+Matt® acts as a holistic agency for LinkedIn branding to measurably increase your digital visibility and expert status. With customized content marketing, strategic LinkedIn communication and speaker branding, we position you as a leading voice in your industry. Whether it’s about increasing your reach, acting as a corporate influencer or generating relevance through authentic storytelling – we develop modern solutions for a digital personal brand with a clear attitude and recognition value across all channels.