Brand strategy that thinks distinctive brands

In a nutshell

In the brand world, too, it’s the inner values that count. As brand strategists, we know that it takes strong DNA to grow. We help brands build or transform by asking the right questions. Based on the brand workshop, we develop a brand strategy that covers value proposition, personas and customer journey, brand architecture and employer brand – only then can the brand communication hit the Schwarzin the end.

Lensing Media


What we help you with

What makes you unique as a brand? Together, we evaluate your individual value proposition and package it into a simple core statement that makes it clear to your Customers why they should choose you – by clearly highlighting the concrete benefits they will receive. How? By first looking at what specific problem your Customers have.


Ready to grow with us?

You have questions about our services, our projects or need a quote?

We will be happy to help you.

In detail

Those who want to build high need a strategic foundation

The primary aim of brand strategy is to ensure that Customers always choose your brand, even in the face of strong competition. Long story short: In the long term, a brand strategy should bind Customers to your brand. This can only be done on an emotional level. The brand strategy also provides operational guidelines for action that should guide your company’s marketing mix. To understand: the brand strategy formulates the base, the marketing strategy describes the operational implementation measures.

Scalable Brand Strategy = Growth Driver for Love Brands

After a previous brand workshop and a well-defined positioning, it’s time for brainstorming. Together we develop the brand-strategic basics for your appearance. We bundle the knowledge available to us, bring it together in your unique brand story and provide you with initial core messages. What they should always answer succinctly? What your company stands for and where it wants to go.

“When evaluating brand strategy, not only should the internal value proposition receive attention, but a competitive and target audience analysis and marketing strategy are also critical.”

Alina Bach, Online Marketing Manager


How we work


Research and analysis

We do not guess into the blue. We want to get to know and understand the company, its plans and goals – over a cup of coffee (it doesn’t have to be black). Together we evaluate the positioning, competition and architecture of the corporate brand. We must first immerse ourselves in your corporate cultureso that we can swim our lanes safely. Next step: Your custom-fit brand strategy.


Conception and design

We give your brand personality an expressive face. So that you see your business as we see it, we create a concept that outlines colors, shapes, logo and typo. Your Go is our starting signal and we go into designing. No idea is lost: We record everything essential in our guidelines. So that you have a solid foundation on which to build excellent visualized brands.


Realization and communication

Thought locks are all well and good – we also want to bring outstanding concepts to the road. As digital natives, we support you in the rollout of your brand. Whether social media marketing, ad campaigns, website and more – individual goals require individual services. We give our all every day. Our unyielding sense of aesthetics and innovation allows nothing else.


Any questions?

To be sure which brand design is right for your business and inspires people to choose you, a brand strategy is essential.

Before going blindly into design, it is essential to strategically classify the brand and define the right positioning.
What your brand stands for, what values it represents, what mission and vision it pursues, and so on – all these are points of your brand strategy.

Your agency for successful brand strategies

As agency for branding and digital design from Dortmund, our Designer:innen and Brand Strateg:innen specializes in the development and design of outstanding brands. In order to meet the ever-changing market requirements of our fast-paced times, we develop digitally powerful designs that are unique and stay that way. We never stop learning and are always on the lookout for new or better solutions to respond agilely to trends and new requirements. 

Our Brand workshop serves our work as an essential foundation on which the brand strategy and everything else is built. Because brands only grow upwards successfully from the inside out. In addition, we support start-ups, medium-sized businesses, companies, brands and marketing departments but also with all tasks in the areas of Graphic designCommunication DesignMotion Design and Print Design.

Schwarz+Matt has made it its business totransform communication through digitalization. Our team bundles expertise in the field of design and provides support in sustainably improving the visual brand presence and increasing brand value.

The focus of our work is on the Implementation of integrative processes. We pursue the goal of working not only for, but with our customers. We want be more than an external service provider – as part of our customers’ internal marketing department. This enables us to tap into new target group potential, intensify existing customer relationships, and Growth sustainable to increase