Revise

Every system needs an update from time to time. Brands, too, must constantly evolve. We’ll make small, targeted adjustments to breathe new life into your brand’s image.

(Overview)

The Brand Refresh: Evolution Rather Than Revolution

Once the visual brand has been designed, active brand management often takes a back seat at many companies. However, even after the branding process is complete, it’s worth taking a close look at the brand from time to time: Is the brand’s image still up to date? Does it still align with your values and your target audience?

Often, it’s not the big picture that’s the problem. As structures evolve over time, inconsistencies creep into everyday life—whether in logo usage, typography, or visual language. What’s needed then is a strategic brand refresh, not a radical overhaul.

In a dynamic market, a fresh, consistent brand isn’t just a nice-to-have. It’s a decisive competitive advantage.

(Strategy)

From Analysis to "
" Design for the Perfect Brand Update

With a keen eye and a steady hand, we step in to shape your design and communication—precisely where it’s needed. We modernize your brand with pinpoint accuracy so that it remains future-proof and adaptable. After all, even seemingly minor adjustments—such as changes to the color palette or visual style—can alter how a brand is perceived. That’s exactly what we tackle in a structured way.

Our process follows a clear strategic roadmap: We start with an honest assessment of the current situation, identify areas for improvement, and work with you to determine what needs to change and what must definitely stay the same.

The result is a brand update that preserves brand recognition while also creating a fresh, contemporary look.

Brand Cases with a Refresh

REDPATH DEILMANN

Website-Relaunch für ein führendes Schachtbauunternehmen

Rottendorf Pharma

Rebranding for a global pharmaceutical service provider

SYNQONY

Rebranding for the leading software provider in the circular economy sector

UNIORG

Branding for one of the oldest SAP consulting firms in Germany

(New business)

Contact person

André Schirmer

Founder & Managing Director

The foundation is solid, but the brand needs a revamp

Markets are shifting, target audiences are changing, and competitors are taking over positions that once belonged to us. Repositioning is not a cosmetic measure; it begins with the honest question of what a brand should stand for and for whom. Based on a thorough market and competitive analysis, Schwarz+Matt® develops a new brand positioning and translates it into a revised brand identity—visually, linguistically, and strategically.

A CI refresh instead of a complete rebranding

A complete redesign isn’t always the right choice. Often, a targeted revision of the visual identity is more effective: clearer typography, a modernized color system, a revised layout system, or updated guidelines that the team can actually use in their day-to-day work. Schwarz+Matt® conducts a brand audit to analyze what’s worth keeping and what’s no longer effective, and uses these findings to develop an efficient redesign process for SMEs, mid-sized companies and established companies.