Develop

Brands make companies visible. Good brands make them meaningful. We develop brands from the ground up using a systematic approach and the knowledge of what really works.

(Overview)

From the creative chaos of “
” to a functioning market system

Brands have become an integral part of everyday life. In a crowded consumer landscape, they serve as an intuitive decision-making tool. They distill the noise of competition down to a reliable promise and create something that no rational argument can ever replace: security and trust.

The path to achieving this can quickly seem overwhelming, because strong branding goes far beyond just a name and a logo. It takes structure, values put into practice, and a compelling story to develop a brand. Furthermore, a modern brand today must be conceived and designed with AI in mind so that it can thrive in an increasingly automated world.

In short: You need a partner who can bring order to the chaos, ask the right questions, and help you lay the foundation.

(Strategy)

Developing brands that will still be relevant tomorrow

If you want to develop a strong brand, you have to dig deep: Who is your target audience? What is your true USP? As an agency specializing in brand development and corporate design, we transform what makes you unique into a distinctive identity. The result: a consistent brand system that works at every touchpoint.

A successful brand is never finished—it grows with you. That’s why we support you far beyond the initial stages and help you scale your brand flexibly on social media, on the web, or through ongoing adjustments.

Our goal is to establish a sustainable brand position that showcases our character, makes a lasting difference, and reaches your target audience exactly where they are.

Brand Cases with Brand Development

work.mate®

Branding für ein finanziertes HR-Startup

UNIORG

Branding for one of the oldest SAP consulting firms in Germany

help and hope Foundation

Branding for a place that creates the future - Gut Königsmühle

Tacke + Lindemann

Branding for a family-run industrial company with 125 years of history

(New business)

Contact person

André Schirmer

Founder & Managing Director

Brand development from the ground up. The branding agency in Dortmund and throughout Germany.

Schwarz+Matt® develops brands that are built on a solid foundation from the very beginning. As a As a brand agency based in Dortmund, Cologne, and Münster, we guide companies through the entire brand development process—from brand strategy and brand positioning to corporate identity and corporate design to naming, logo development, brand voice, and style guides. Whether startup, SME or scale-up: we build brand identities that are clearly positioned and stand the test of time.

A new brand needs more than just a logo.

Many companies start out with a good product but no clear brand. Schwarz+Matt® is the branding agency and corporate identity agency for exactly this situation: We develop brand identities using a structured process consisting of analysis, strategy, creation, and brand implementation —at our offices in Dortmund, Cologne and Münster as well as for customers throughout Germany.