Structuring

Growth can quickly throw brands into disarray. Too many products, sub-brands, and names confuse the market, and clarity is soon lost. It’s high time we worked together to bring structure to your growing portfolio.

(Overview)

From Uncontrolled Brand Proliferation to a Clear Architecture

New products, services, or acquisitions: As your small or medium-sized business grows, things can quickly become confusing. More and more brands, names, and offerings emerge—and the connections between them become blurred. What has grown organically within your company can seem confusing to the outside world. This slows you down, creates internal friction, and dilutes your message.

The answer: strategic brand architecture. How does it all fit together, and how do you communicate it clearly to the outside world? A clear structure strengthens the brand essence, creates valuable synergies in communication and design, and makes future growth decisions easier.

(Strategy)

Your brand portfolio,
, is on track for success

We bring structure to established brand portfolios. Together with you, we develop a clear brand architecture in which every offering has its place and the connections between them become logically apparent.

The goal is a system that functions internally and creates value externally. All brands and products work hand in hand without cannibalizing each other. Customers understand right away who you are and what you offer. Teams know how to communicate and sell it. And every new step—whether it’s products, acquisitions, or new markets—fits seamlessly into the existing system instead of creating new chaos.

Brand Cases with Structure

REDPATH DEILMANN

Website-Relaunch für ein führendes Schachtbauunternehmen

conet

Rebranding for an IT digitization partner that supports critical infrastructures

Rottendorf Pharma

Rebranding for a global pharmaceutical service provider

SYNQONY

Rebranding for the leading software provider in the circular economy sector

(New business)

Contact person

André Schirmer

Founder & Managing Director

Multiple Brands, One System: Brand Architecture with Schwarz+Matt®

Any company operating in the market with multiple products, subsidiaries, or sub-brands needs a clear brand architecture; otherwise, parallel worlds will emerge over time that do not present a coherent image either internally or externally. Schwarz+Matt® analyzes existing brand portfolios, defines hierarchies, and develops a brand systemthat organizes the umbrella brand, sub-brands, and product brands into a logical, scalable structure—with a design systemthat works consistently across all units.

Branded House, House of Brands, or something in between?

The question of how brands within a company should relate to one another is one of the most significant in branding. Schwarz+Matt® helps you find the right strategy for your brand portfolio: based on market and competitive analysis, clear brand values, and brand positioning that supports all brand units. The result: a brand guide and brand portalthat enables teams to work independently and in a brand-consistent manner—for small and medium-sized businesses, hidden champions , and leading companies.