Digital recruiting campaign in the healthcare sector
In a nutshell
For the service provider EK Unna, we developed a conceptual and visual guiding idea for the implementation of a recruiting campaign with the goal of actively attracting applicants.
About EK Unna
The Evangelical Hospital (EK) is a regional hospital for basic and standard care with about 320 beds in the main departments of internal medicine, general and visceral surgery, trauma surgery, orthopedics, vascular surgery, neurology and anesthesiology. The more than 900 employees treat 12,000 inpatients and 27,000 outpatients annually at the campus site in Unna.
The disruptive campaign "WITH YOU TO WE" turns previous thinking in application processes on its head. For the first time, an employer is "officially" applying to potential employees. The campaign motto makes it clear that the job seeker is at the center of recruiting communications. In addition, the team spirit is strengthened internally and externally.
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