Visual identity for emerging Berlin startup? Given! Clap is a cool startup with an even cooler concept. We are proud to have been able to support this up-and-coming company in terms of corporate design.
Based on a brand-strategic kick-off workshop, in which we worked out the vision, mission, values and tonality of the brand clap, we developed a minimalist corporate design that is guaranteed to make you want to give presents.
In order to create a concept for the visual appearance, we carried out comprehensive market research, developed a logo variant that does justice to the brand’s values and image, and developed a color and image world that is in line with the brand.
The goal was to be just eye-catching enough in design to make people want to see more, but at the same time discreet enough not to overshadow the companies’ brands.
clap from Berlin wants to support enterprises to give to coworkers: inside in addition, Customers: inside properly. clap offers the platform to find meaningful gifts – from small attentions to special gifts for career-defining moments. In addition, gift processes can be planned and automated with clap. With just a few clicks, you can send personalized attention.
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