Brand identity
Success through differentiation in competition
We translate the essential brand elements into visual, verbal, spatial and acoustic components, shaping the brand identity – with a unique fingerprint. These audio-visual features guarantee a coherent brand experience that can be experienced with all the senses – both physically and digitally.
Language also influences how we perceive brands. To create a three-dimensional and complex brand, consistency is needed – also in terms of tonality and wording. We create brands that speak the language of the target group.
We translate the DNA of brands and package it into a visual story. We precisely coordinate logo, graphic system, photography and other elements. What comes out of it? Brands that stay in your head. Brands with recognition value. Our style? Award-winning. This is how we guarantee the quality and timelessness of our first-class design.
We translate the DNA of brands and package it into a visual story. We precisely coordinate logo, graphic system, photography and other elements. What comes out of it? Brands that stay in your head. Brands with recognition value. Our style? Award-winning. This is how we guarantee the quality and timelessness of our first-class design.
Brands have long since arrived in the fourth dimension and are spatially walkable. Spatial brand identity is the combination of interior design, materials, objects, technology, signage, and sensory elements such as smells. We therefore adapt the core of brands and accommodate it within four (gladly more) walls!
Brand management is the key to a strong and consistent brand presence. With tools like the brand manual and brand portal, we ensure that your brand communicates consistently and effectively.
Your contact person
Maximilian Kersten
Senior Strategic Consultant
Team Lead Brand
Brand identity - your guarantee of success in today's world
In today’s globalized and digital world, brand identity is more important than ever. It is the heart of your business and helps you stand out from the competition. With us, you’ll find everything you need to successfully position your brand and build a powerful brand image. We support you with our expertise in verbal identity, visual identity, sonic identity, spatial identity and brand management.
Verbal identity - brand language that connects
Verbal identity is the language of your brand. It represents the values and character of your company and makes them understandable for your target audience. We’ll help you develop a unique tone of voice and consistent vocabulary that reflects the core of your brand across all channels.
Visual identity - your brand in the best light
The visual identity is the appearance of your brand. It includes all the visual elements that define your brand, such as logo, colors, typography and images. We create a modular design system that expresses your brand’s personality and makes it attractive to your target audience.
Sound identity - your brand to listen to
The sonic identity is the acoustic dimension of your brand. It includes all the sounds that make your brand distinctive, such as music, jingles or sound effects. We compose individual sound worlds that convey the emotions and values of your brand and anchor them in the memory of your Customers.
Spatial identity - your brand to experience
The spatial identity is the physical presence of your brand. It refers to the design of spaces where your brand can be experienced, such as storefronts, trade show booths, or offices. We design unique spatial experiences that reflect the character of your brand and inspire your Customers.
Brand management - strategically managing your brand
Brand management is the process of bringing together all aspects of brand identity and ensuring that they are used consistently and effectively. We accompany you in the development of a long-term brand strategy that is aligned with your business goals and support you in the implementation and control of your brand measures.
