Transformation through design

In a nutshell

Transformation is the motto of our time. Innovative technologies change the world, we change with it . As a digital branding and design agency, we help companies do the same. With progressive thinking, we leave behind what is holding us back. Adopt what makes more agile. Our drive? Shaping the future of brands. Brands that stand out from the competition and become growth drivers.

Lensing Media


Agency becomes platform

What we mean by that? We don’t want to be a classic agency. We bring in our resources from brand, design and marketing exactly where it is needed – as an extended workbench of your marketing department. We want to make lasting changes to cost-intensive structures. That’s why we’ve been evolving from a full-service agency to a platform for branding and design services since 2016. As digital natives, we use field-proven collaboration tools. This makes decentralized collaboration particularly agile and straightforward. So we can respond quickly when you need us.



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Let's do this

The team thinks. Once completely straight ahead, then crisscrossing again. With us, everyone has their fixed tasks. Because each:r has special skills. We tame thoughts that are floating around into targeted solutions. It’s as simple as that. But also so hard.

Advisory Board

Experienced consultants at our side

What unites us? Our thirst for knowledge and our fascination for experienced personalities and stories. Dr. Stephan Deutsch and Prof. Dr. Christoph Moss provide us with advice and support, promote our corporate development and assist us with their external view of Schwarz+Matt.

Dr. Stephan Deutsch

Member of the Advisory Board

Prof. Dr. Christoph Moss

Member of the Advisory Board


How we work


Research and analysis

We do not guess into the blue. We want to get to know and understand the company, its plans and goals – over a cup of coffee (it doesn’t have to be black). Together we evaluate the positioning, competition and architecture of the corporate brand. We must first immerse ourselves in your corporate cultureso that we can swim our lanes safely. Next step: Your customized corporate design.


Conception and design

We give your brand personality an expressive face. So that you see your business as we see it, we create a concept that outlines colors, shapes, logo and typo. Your Go is our starting signal and we go into designing. No idea is lost: We record everything essential in our guidelines. So that you have a solid foundation on which to build excellent visualized brands.


Realization and communication

Thought locks are all well and good – we also want to bring outstanding concepts to the road. As digital natives, we support you in the rollout of your brand. Whether social media marketing, ad campaigns, website and more – individual goals require individual services. We give our all every day. Our unyielding sense of aesthetics and innovation allows nothing else.

Target groups

Our target group does not fit into any pigeonhole

We don’t look for specific projects, the tasks find us. We ourselves were founders yesterday and are entrepreneurs today. This has shaped us and our thinking. That’s why we take the freedom to be open to whatever comes.


Growth through design

We were also once at the beginning. That’s why we are especially happy when we can share our experiences with startups. We support in the first steps in marketing, design and branding, create structures and establish them in the market.

Middle class

Change through design

Proven is good, new is sometimes better. We equip companies for the digital age and adjust marketing, design or branding processes exactly where necessary. So that companies are competitive again and remain so.


Scaling by design

Our strategic and creative consulting and our outstanding expertise in branding and design surpasses that of pure advertising agencies. We develop solutions instead of just implementing them.


Between home and vision

Dortmund is not a dream city. But dreams are made in Dortmund. Ours were created here. Between coal, once upon a time, and service, today. Between gray days and sunshine. Between cheering and complaining. Between North and Gartenstadt. Somewhere here our dreams have grown up. We cherish and care for them.

Dortmund is home and Dortmund is our best location. Dortmund is central. We are quickly everywhere in Germany, in a few hours at any place in Europe. That makes us agile. Dortmund is metropolitan.

The conurbation “Ruhr Area” offers opportunities like Berlin, Paris or London. We will use them. Dortmund is changeable. From coal to services, from steel to digitalization. That keeps us moving. Dortmund is diverse. The tension between extremes gives rise to an energy all its own. That’s what drives us.

We are part of this region, but our vision goes far beyond that.


Old becomes young

Münster – Where history mixes with the future. A city that is old, but young at its core. Which counts more bicycles than inhabitants. Right here, between Prinzipalmarkt and Domplatz, art, culture and Picasso, Friedenssaal and Allwetterzoo, we want to rethink branding and design.

Inspired by what was and is, we want to shape the future. We pick up on what 66,000 students are telling each other, what’s being discussed in academia, and find, “In Münster, the world is just still okay.”

Fair and sustainable was already here when veggies were still exotic elsewhere. Münster is constantly changing, but always remains true to itself. Entrepreneurs cycle here alongside scientists and students. Münster is life and work, family and career. In short: Münster is worth living in. That’s exactly why we like to work here, on the ravages of time, between half-timbered houses and among friends.

We are rooted in Westphalia, but our visions go further.