In a nutshell
We developed the new corporate design as part of a worldwide relaunch of brand communication.
Naue is one of the world’s leading manufacturers of geosynthetics. The company has decades of experience in the development and production of high-quality solutions in the field of geosynthetics. With over 500 employees, Naue is committed to the development, production and application of geosynthetics. Naue is based in Germany and has subsidiaries and offices worldwide.
We developed the new corporate design as part of a global relaunch of brand communication and on the basis of a strategic repositioning. In keeping with the new slogan “Building on sustainable ground,” the theme of sustainability has played an important role in the overall look and feel of the new brand. The new logo establishes a recognizable link to the traditional figurative mark, yet positions the company in a forward-looking way that differentiates it from the competition. We have recorded the most important brand elements and their use in a corporate design manual. After the successful introduction of the new corporate design, we also realized the website relaunch for Naue.
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Work
We are Schwarz+Matt. We create brands for tomorrow as an agency for branding and design. Our team? Consists of 25 top talents in strategy, design and marketing. We turn the brand of ambitious start-ups and companies into a growth driver. 300+ Customers already trust our brand strategy expertise, our first-class design and our rapid response time.
Westfalendamm 188
44141 Dortmund
Germany
Hafenweg 22
48155 Münster
Germany
Hammer Str. 20-22
40219 Düsseldorf
Germany
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