In a nutshell
From our exact positioning of the brand, inspired by a customer workshop, we derive concrete implementations. The revision of the logo and corporate design now focuses the visual implementation more strongly on trendy young fashion.
KORN creates functional fashion collections. In order to conquer new markets, Schwarz+Matt has revised the company’s entire image and made it more precise for large fashion houses as target customers.
The conceptual work is particularly evident in the company’s appearance.
This is reflected above all in the new website. KORN presents itself clearly, openly and transparently with the new corporate designation fashion concept. In design, the theme of fashion is omnipresent, right down to the details. Even newly designed icons take up the formal language of typography again and ensure a uniform appearance, abstract order elements are based on the cut edges of fabric patterns. Overlapping elements are reminiscent of the design of collages created during the creation of collections.
Freshly set up, KORN fashion concept has the best prospects of becoming a successful brand in the German fashion scene.
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