In a nutshell
From our exact positioning of the brand, inspired by a customer workshop, we derive concrete implementations. The revision of the logo and corporate design now focuses the visual implementation more strongly on trendy young fashion.
KORN creates functional fashion collections. In order to conquer new markets, Schwarz+Matt has revised the company’s entire image and made it more precise for large fashion houses as target customers.
The conceptual work is particularly evident in the company’s appearance.
This is reflected above all in the new website. KORN presents itself clearly, openly and transparently with the new corporate designation fashion concept. In design, the theme of fashion is omnipresent, right down to the details. Even newly designed icons take up the formal language of typography again and ensure a uniform appearance, abstract order elements are based on the cut edges of fabric patterns. Overlapping elements are reminiscent of the design of collages created during the creation of collections.
Freshly set up, KORN fashion concept has the best prospects of becoming a successful brand in the German fashion scene.
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Work
We are Schwarz+Matt. We create brands for tomorrow as an agency for branding and design. Our team? Consists of 25 top talents in strategy, design and marketing. We turn the brand of ambitious start-ups and companies into a growth driver. 300+ Customers already trust our brand strategy expertise, our first-class design and our rapid response time.
Westfalendamm 188
44141 Dortmund
Germany
Hafenweg 22
48155 Münster
Germany
Hammer Str. 20-22
40219 Düsseldorf
Germany
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