Baking fresh website for a bakery chain

In a nutshell

The new website of the Kraus bakery is dominated by baked goods and their creation: from the ear of corn to the flour to the bread, made by hand and implemented according to proven recipes.

Bäckerei Kraus Website

About Kraus bakery

Kraus Bakery had two big wishes. She wanted to bring the original values of traditional baking into focus for customers and employees. And at the same time open up special stores to a broad target group and make them more attractive for all generations. True to the motto “Smell, eat, smile”.

Design fresh from the oven

Tradition lives here, care is felt here. The main reason for this is the high-quality photography, through which the smell of coffee and bread aroma rises to the viewer’s nose. The family atmosphere of the branches is visible in the location photos.

Customers can quickly find their favorite product or the nearest store with the help of intuitive navigation. Future employees can find out about vacancies in a dedicated area and apply online. This helps to eliminate the personnel bottleneck more quickly.

With “panpan – Die Brotmanufaktur” a new concept was realized, which is more oriented towards new gastronomy concepts. These stores are the ideal places for frahling lovers who appreciate something special and love a quick stop in a casual setting. The concept is supported on social media channels with a panpan Coffeeschool and insights into the manufactory, products and offers.

Bread is the focus of both concepts. And the people who make it.

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