Motion Design Agency in Dortmund

As a motion design agency in Dortmund, we create motion graphics for products, services, and topics. From the initial idea through storyboarding and design to the final animation, we produce content that makes complex concepts easy to understand and brings brands to life visually.

(Overview)

Why You Need Good Motion Design for "
"

These days, brands communicate across multiple channels simultaneously, competing with a vast array of visual stimuli. At the same time, target audiences’ attention spans are shorter than ever before. This doesn’t automatically mean that static communication has had its day. Nevertheless, motion can make all the difference here. It draws the eye, organizes information, and helps viewers grasp messages more quickly.

Motion design combines design, storytelling, and animation. Typography, illustrations, data, and visual brand elements come together to create moving images that not only capture attention but also make complex content understandable and allow viewers to experience the brand on an emotional level—and thus truly reach your target audience.

As a motion design agency based in Dortmund, we bring your brand directly to your target audience’s digital screen.

What We Can Do for You with Motion Design

(01) Animated graphics

We transform static illustrations, diagrams, typography, and design elements into animated content—for websites, blog posts, campaigns, presentations, and social media.

(02)Animated videos

We create animated videos for digital campaigns, websites, and social media. Concept, design, animation, and sound all work together to ensure your message is quickly understood.

(03)Explanatory videos

Through animated explainer videos, we translate complex products, services, and processes into clear visual stories. This helps your target audience understand more quickly what your offering is about and what benefits it provides.

(04)Animated presentations

We design presentations that don’t just display content—they guide viewers through it in a way that’s easy to understand. Animations, transitions, and dynamic design elements help structure information and hold the audience’s attention.

(05)Animated ads and social media assets

We develop animated ads and social media assets for a variety of formats and platforms. Existing content can be adapted in a modular way and distributed across different channels.

(06)Logo animations and animated brand identity

We develop logo animations and animated brand elements that bring your brand identity to life in videos, digital applications, presentations, and campaigns.

A Brand on the Move

In a nutshell, motion design is graphic design that has learned to move. It’s the art of bringing typography, illustrations, and brand layouts to life through deliberate movement. As a motion design agency based in Dortmund, our philosophy is this: Not everything that moves actually makes an impact. That’s why we always develop animations based on a clear concept—with the right timing, an appropriate visual language, and a precise understanding of the brand.

Current Motion Design Projects

aagon

Rebranding for a specialist in unified endpoint management that brings security and structure to day-to-day IT operations

audalis

Rebranding for a law firm network that operates on an interdisciplinary basis

REDPATH DEILMANN

Website relaunch for a leading shaft construction company

SYNQONY

Rebranding for the leading software provider in the circular economy sector

Three Good Reasons
for Dynamic Brands

Radically reduce complexity

No matter how complex your service or product is: where long texts fall short, motion design provides instant clarity. Through clever visual metaphors and animated explanations, even the most abstract concept becomes easy to understand.

The ultimate eye-catcher

The human eye reacts instinctively to movement. While static images often get lost in the digital noise, motion design acts like a visual magnet that captures your target audience’s attention.

Emotions That Sell

Facts inform, but emotions drive purchases. Through the perfect interplay of rhythm, timing, and design, you can bring your brand to life and build genuine trust.

How We Create Motion Design

Thinking

Research and Analysis

Behind every great animation lies a deep dive into the content. To achieve this, we define the target audience, message, brand, use cases, and desired formats. This helps us understand what your target audience should ultimately know, feel, or do.

Design

Concept, Storyboard, and Design

Based on the strategic foundation, we develop a visual concept. We structure the story, define the visual language, typography, colors, and motion, and translate the concept into storyboards and style frames.

Animation, Sound, and Production

Now the concept is transformed into a finished video. We animate, edit, add sound, and finalize the content. We then prepare it for use on websites, social media, presentations, campaigns, or events.

(New Business)

Contact Person

Joshua Marker

Team Lead, Communications

Since 2016, we’ve been working as a design and branding agency in Dortmund to develop the visual language of digital brands and products. We’re also increasingly incorporating motion design into our work. Our goal is to develop animations and motion concepts that not only look fantastic but also make brands easy to understand and deliver measurable results.

(Employee Testimonial)

“Movement is part of a brand’s identity. We transform static design into a vibrant, distinctive brand language.”

Jannick Hauß

Motion Designer

FAQs About the Motion Design Agency in Dortmund

What is motion design, and what is it used for?

Motion design is the combination of graphic design and animation. Typography, illustrations, and visual elements are brought to life through movement—for social media, explainer videos, UI/UX animations, promotional videos, or brand communication. It’s used wherever content is meant not only to inform but also to make an impact.

What is the difference between motion design and traditional animation?

Traditional animation usually tells stories with characters and a plot. Motion design, on the other hand, brings brands to life. It translates visual identities, messages, and data into moving images. As a motion design agency, our focus is on communication that makes an impact—not just on animations that look good.

For which formats and channels is motion design suitable?

Motion design can be used across all channels: social media content, website animations, digital advertising, app interfaces, and event screens. For companies in the Ruhr region and beyond, we create motion graphics that work on any channel and leave a lasting impression.

Why is motion design relevant to brand development?

Consistent corporate motion design strengthens brand perception and ensures brand recognition—across all digital touchpoints. Animated brand elements increase dwell time, improve the user experience, and have been proven to boost conversion rates.

What does a typical motion design project look like?

From concept development through storyboards and style frames to the final animation. A structured production process ensures that creativity and strategy go hand in hand, and that the result not only looks good but also delivers measurable results.

As a motion design agency based in Dortmund, what motion design services do we offer?

Among other things, we develop animated graphics, animated videos, explainer videos, animated presentations, digital ads, social media assets, logo animations, and animated brand identities.

Can motion design be adapted to an existing corporate design?

Yes. We can enhance existing brand identities with motion principles, animated logos, transitions, typography, and other motion elements. This creates a consistent visual identity across both static and moving media.

Can a single motion design project result in multiple formats?

Absolutely. A central concept can be adapted for various channels—for example, as a longer explainer video, a short social media clip, an animated ad, presentation content, or a website animation.

How much does a motion design project cost?

It’s not possible to give a flat rate for a motion design project, as each project has different requirements. Key factors include the length and complexity of the animation, the desired style, the time and effort required for the concept and storyboard, as well as additional services such as sound design, voice-over, or format adaptations. That’s why we quote each project individually and do not use a standard template for our proposals. During an initial consultation, we’ll clarify your goals, content, and intended uses, and then prepare a customized proposal.

Motion Design Agency in Dortmund for B2B and B2C Companies

Schwarz+Matt is a motion design agency for companies, brands, and organizations with products, services, and topics that require explanation. We also develop motion design for B2B communication and combine strategic concept development, visual storytelling, motion graphics design, and animation to create dynamic content with a clear message. Our services include corporate motion design, animated brand identities, explainer videos, animated graphics, social media content, digital ads, animated presentations, logo animations, and UI/UX animations. From the initial idea through storyboards and style frames to the final animation, we create custom motion design solutions for websites, presentations, campaigns, social media, digital products, and events.

What Is Motion Design? Definition and Meaning

What is motion design? Motion design is the combination of graphic design, typography, illustration, brand identity, and animation. In motion graphics design, visual elements are deliberately animated to explain content, structure information, and bring brands to life digitally. Motion design is also referred to as motion graphics, animated graphic design, or moving graphic design.

The significance of motion design extends beyond individual animations. For companies, motion design can make complex products, digital services, and processes easier to understand and translate a brand’s visual identity into motion. Colors, shapes, typography, transitions, timing, and sound become recognizable elements of brand communication. This results in a consistent corporate motion design across websites, videos, presentations, social media, and digital campaigns.

Motion Design Inspiration for Brands and Complex Content

Motion design inspiration arises from the interplay of content, target audience, brand, and communication channel. Our motion design projects demonstrate how B2B topics, visual identities, and offerings that require explanation can be translated into compelling moving images—from animated graphics to full-length explainer videos. Whether it’s motion graphics design for a digital campaign, corporate motion design for a dynamic brand identity, UI/UX animation for a digital product, or social media content for a B2B or B2C brand: motion design can capture attention, reveal connections, and convey content in a memorable way. The examples from Schwarz+Matt offer inspiration for animated ads, presentations, product visualizations, logo animations, and other forms of moving brand communication.