UNIORG – Branding for one of the oldest SAP consulting firms in Germany

Advice that pays off,

Brand
UNIORG

Model
B2B

Industry sector
IT services

Services

As an experienced partner in the SAP environment, UNIORG supports both medium-sized and global companies worldwide in optimizing their SAP business processes and sets new standards in digital transformation. The rebranding makes this expertise visible: a modern appearance for a brand that has been writing success stories since 1974.

UNIORG was founded in 1974, just two years after SAP. Since then, the two companies have followed a common path in the world of business software. These many years of experience make UNIORG a true pioneer and trusted partner for SAP solutions.

The new brand presence embodies what UNIORG stands for: years of expertise, honest passion, customer-oriented reliability and a clear vision for the future – visible in a reduced color scheme that conveys seriousness, a modern typography for technological precision and a dynamic visual world that makes progress and partnership expertise visually tangible.

The combination of midnight blue and sea green creates a visual balance between seriousness and innovation.

“UNIORG’s holistic and consistent brand positioning makes it stand out from the competition. Advice that pays off’ is a genuine promise to customers. “

Maximilian Kersten

Managing Director

The claim focuses on the added value for the customer. The tone is direct and professional, but approachable – to make the internationally active company tangible as a reliable partner in the SAP world.

Transparency and sound insights are essential for strategic decisions. The visual presentation of complex figures – clearly structured, presented in a modern way – makes complex business processes comprehensible at a glance. A design language that combines substance with aesthetics.

The website was developed from scratch as a central means of communication and impresses with intuitive user guidance, a reduced yet expressive color scheme and a clear typographic hierarchy. The design elements, consisting of precisely placed lines and modular forms, reflect the structure and clarity that UNIORG embodies in its services.

“For our rebranding, we wanted a regional partner who not only works professionally, but also really suits us. With Schwarz+Matt we had a great feeling right from the start – modern, approachable and uncomplicated. In several workshops, they helped us to strategically sharpen our brand and continue to support us in areas such as website and graphic design. The collaboration not only runs smoothly, but also on a really good, personal level. You can just tell that they are passionate about what they do. “

Mandy Obst
Marketing Manager

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