About us
We design brands for tomorrow
As the world continues to change, we change with it and help companies do the same. Since 2016, we have evolved from a full-service agency to a specialist in branding design and creative services. As digital natives, we use field-proven collaboration tools – for agile and straightforward collaboration. So we can respond quickly when you need us.
Team
17 Brand and Design Experts
Advisory Board
Experienced consultants at our side
What unites us? Our thirst for knowledge and our fascination for experienced personalities and stories. Dr. Stephan Deutsch and Prof. Dr. Christoph Moss provide us with advice and support, promote our corporate development and assist us with their external view of Schwarz+Matt.
Plus principle
The Plus Principle
A brand that has the potential to stand the test of time is one thing above all: hard strategy work. We burn for strong brands. They are of value, inspire, differentiate and can sometimes even make the world a little better. We believe that brands are more than design on fleek. Brands are multi-layered. We think of brands as a system holistically, interactively and modularly with the plus of uniqueness – that is our understanding of valuable brands for tomorrow.
Real
In an uncertain, ever-changing world, we seek consistency and uniqueness. Authentic brands are transparent and reflect on the outside exactly what they are on the inside. Only with a true sense of the zeitgeist and a deep understanding of the needs of the target group can brands earn their credibility.
Holistic
Interactive
We think brands digital-first and believe that communication works not only in one direction and not only on a purely verbal or visual level. Brands are made by people and shaped by people. Trust and loyalty only develop when both sides feel heard – so let’s make your brand inter act.
Modular
Smart brand systems are hypersensory experiences that combine visual, audio, verbal and spatial elements. In a constantly changing market and a fast-moving digital world, agility is key. We therefore think of brands as modular systems that are just waiting to be exposed to the zeitgeist, to change and become even better – while the brand core always remains the same.
Process
How we work
Think
Research and analysis
We do not guess into the blue. We want to get to know and understand the company, its plans and goals – over a cup of coffee (it doesn’t have to be black). Together we evaluate the positioning, competition and architecture of the corporate brand. We must first immerse ourselves in your corporate cultureso that we can swim our lanes safely. Next step: Your customized corporate design.
Design
Conception and design
We give your brand personality an expressive face. So that you see your business as we see it, we create a concept that outlines colors, shapes, logo and typo. Your Go is our starting signal and we go into designing. No idea is lost: We record everything essential in our guidelines. So that you have a solid foundation on which to build excellent visualized brands.
Make
Realization and communication
Thought locks are all well and good – we also want to bring outstanding concepts to the road. As digital natives, we support you in the rollout of your brand. Whether social media marketing, ad campaigns, website and more – individual goals require individual services. We give our all every day. Our unyielding sense of aesthetics and innovation allows nothing else.
Climate neutral
Climate Neutral Agency
In cooperation with ClimatePartner, Schwarz+Matt is now officially climate neutral. Identifying and offsetting our carbon footprint is the first step towards a better and more climate-friendly world.
Target groups
Our target group does not fit into any pigeonhole
We don’t look for specific projects, the tasks find us. We ourselves were founders yesterday and are entrepreneurs today. This has shaped us and our thinking. That’s why we take the freedom to be open to whatever comes.
Start-ups
Growth through design
We were also once at the beginning. That’s why we are especially happy when we can share our experiences with startups. We support in the first steps in marketing, design and branding, create structures and establish them in the market.
Middle class
Change through design
Proven is good, new is sometimes better. We equip companies for the digital age and adjust marketing, design or branding processes exactly where necessary. So that companies are competitive again and remain so.
Corporations
Scaling by design
Our strategic and creative consulting and our outstanding expertise in branding and design surpasses that of pure advertising agencies. We develop solutions instead of just implementing them.
Dortmund
Between home and vision
Dortmund is not a dream city. But dreams are made in Dortmund. Ours were created here. Between coal, once upon a time, and service, today. Between gray days and sunshine. Between cheering and complaining. Between North and Gartenstadt. Somewhere here our dreams have grown up. We cherish and care for them.
Dortmund is home and Dortmund is our best location. Dortmund is central. We are quickly everywhere in Germany, in a few hours at any place in Europe. That makes us agile. Dortmund is metropolitan.
The conurbation “Ruhr Area” offers opportunities like Berlin, Paris or London. We will use them. Dortmund is changeable. From coal to services, from steel to digitalization. That keeps us moving. Dortmund is diverse. The tension between extremes gives rise to an energy all its own. That’s what drives us.
We are part of this region, but our vision goes far beyond that.
Münster
Old becomes young
Münster – Where history mixes with the future. A city that is old, but young at its core. Which counts more bicycles than inhabitants. Right here, between Prinzipalmarkt and Domplatz, art, culture and Picasso, Friedenssaal and Allwetterzoo, we want to rethink branding and design.
Inspired by what was and is, we want to shape the future. We pick up on what 66,000 students are telling each other, what’s being discussed in academia, and find, “In Münster, the world is just still okay.”
Fair and sustainable was already here when veggies were still exotic elsewhere. Münster is constantly changing, but always remains true to itself. Entrepreneurs cycle here alongside scientists and students. Münster is life and work, family and career. In short: Münster is worth living in. That’s exactly why we like to work here, on the ravages of time, between half-timbered houses and among friends.
We are rooted in Westphalia, but our visions go further.
