Maximilian Kersten

Max has a Master’s degree in Strategic Marketing Management from the International School of Management, where he now works as a lecturer in Communication and Brand Management. He complements his concentrated knowledge with several years of work experience.

Even while he was still in college, he helped build one of Germany’s largest photo studio chains and then spent two years with us in the brand strategy division. He then moved to Cologne and Haltern to join one of Germany’s leading brand and communications agencies. As a strategic consultant there, he was responsible for the holistic development of brands and their positioning—from strategy and identity to design.

In 2023, Max returned to Schwarz+Matt and established brand strategy as a core service offering of the agency. In July 2024, he was promoted to the executive board. Two years later, in July 2026, he became a partner at Schwarz+Matt, thereby making the transition from managing director to managing partner.

As a partner, he now also bears managerial responsibility for the agency’s continued growth. In addition to overseeing day-to-day operations and new business, he leads a team of more than ten employees in the area of brand development.