Thinking the future
Even as a child, André believed in greater things. He wanted to become a helicopter pilot and move freely in all directions. He was imagining the future. While studying “Communication & Marketing” (International School of Management, semester abroad in Paris) he won the founder’s workshop of the Sparkasse Dortmund. Topic: “Order food online”. That was in 2003, and André’s idea came ten years too early.
At the same time, he set up a platform for innovative advertising media and thereby his first company. After his studies, he scaled a photography chain from 3 to 30 stores and set up sales and marketing with Nikolas Nienaber. However, they soon realized that a single company was too small for their ideas, and the knowledge they had acquired was valuable during the founding phase of Schwarz+Matt. Developing creative strategies, addressing new customers, implementing ideas – these are the company’s strengths until today. For this, the company positioned and optimized, activated social media and initiated campaigns. And learned something new every day.
André draws inspiration from biographies of successful entrepreneurs, business reports and non-fiction books. What motivates him: “To realize as many ideas as possible before others do”. Leaving footsteps behind. Being able to move freely, almost as freely as a helicopter pilot.