RADIUZE

Rebranding at a Fast Pace: How the IT service provider ITERACON became the RADIUZE brand in record time.

RADIUZE is an IT partner for small and medium-sized businesses. With 63 employees, approximately 150 Customers, and more than 15 years of experience, the company operates, secures, and develops its Customers’ digital infrastructure.

Its range of services extends from cloud and hybrid environments to cybersecurity and end-user device support. At its core, RADIUZE performs a task that often goes unnoticed but is crucial: ensuring that the digital workplace functions reliably.

(The Challenge)


, a brand is more than just its design

Especially in an industry characterized by complex processes, technical jargon, and indistinguishable brand identities, RADIUZE needed a brand that would highlight its own strengths without becoming complicated itself. At the same time, a necessary name change imposed an extremely tight timeline: In just a few weeks, ITERACON had to become RADIUZE. The previous brand identity was rather simple and did not yet have a comprehensive design system. Thus, the name change became the starting point for a major shift: away from the unremarkable industry standard, toward a distinctive brand with a clear identity.

A Closer Look at the Typo

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Headline

The familiar orange remains a recurring theme, accentuated by violet and striking contrasts.

(Employee Testimonial)

“RADIUZE had the courage to really make itself visible—and the confidence to give us free rein in doing so.”

Jessica Platte
Junior Brand Designer

(The Guiding Principle)

Ready When It Matters

We developed the strategy, naming, tagline, and design as an integrated concept from the very beginning. RADIUZE combines “ready to use” and “reduce”: reducing complexity, simplifying processes, and being ready when it counts. The tagline “Ready when it matters” turns this into a promise for digital work environments that run smoothly in everyday life and at critical moments. In the design, the arrow from the ITERACON logo merges with the brand’s “R” to form a forward-pointing figurative mark. Orange remains, while purple and striking contrasts sharpen the visual identity. In the motion design, the elements of the old logo come together to form the new RADIUZE “R”—the previous identity is transformed into visible forward momentum.

(The Difference)

A Debut for
: The Next Chapter

In a very short time, a necessary name change evolved into a clear brand launch. RADIUZE now presents itself as an independent IT partner for small and medium-sized businesses: reliable in its operations, bold in its communication, and clearly positioned in a complex market. The new brand identity brings to light what has long been present within the company. It provides RADIUZE with a framework that will continue to function beyond the launch and lays the foundation for further communication and growth.

(Client Testimonial)

“A perfect match, both professionally and personally. Agile, collaborative, and with a result that truly reflects who we are.”

Laura Butterweck
Marketing Specialist
RADIUZE

(New Business)

Contact Person

André Schirmer
Founder and Managing Partner
0231 177283-11
andre.schirmer@schwarz-matt.com
LinkedIn

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About RADIUZE

RADIUZE is an IT partner for small and medium-sized businesses. With 63 employees, approximately 150 Customers, and more than 15 years of experience, the company operates, secures, and develops its Customers’ digital infrastructure.

Its range of services extends from cloud and hybrid environments to cybersecurity and endpoint support. At its core, RADIUZE focuses on a task that often goes unnoticed but is crucial: ensuring that the digital workplace functions reliably.