Repositioning

When markets, products, or the perception of a brand undergo fundamental changes, a brand update is no longer enough. In such cases, a fresh start is needed to make the brand relevant again.

(Overview)

Rebranding: More Than Just a Fresh Coat of Paint

A rebranding isn’t just a fresh coat of paint—it’s a complete overhaul. It’s about a strategic, visual, and cultural realignment—because your target audience has changed, your image is lagging behind, or an outdated corporate identity is holding you back in a digital and automated world.

A rebranding isn’t simply a matter of replacing the old with the new: the brand’s core is reexamined and reimagined in a contemporary form. The key questions here are: What truly defines you? And what do you want to stand for in the future?

Rebranding measures vary depending on the answer: Sometimes a complete brand overhaul is needed, while other times targeted adjustments to the brand’s visual identity and messaging are sufficient. In any case, a successful brand relaunch does more than just polish the surface—it strengthens how your brand is perceived—both internally and externally—and boosts brand awareness.

(Strategy)

We've reimagined your brand at

As a branding agency, we’ll reimagine your brand: from analysis and repositioning to a distinctive identity. We’ll embed the result in your company in a way that’s strategically sound, visually consistent, and—above all—culturally aligned. After all, rebranding only works if your own employees are the first to understand and embrace it.

Whether it’s corporate identity, a logo, a color palette, visual language, or a brand message—we focus on the right levers. In doing so, we dig deeper than just the visuals and combine analysis, brand consulting, and design into a cohesive transformation process.

The result is a brand that inspires pride internally, wins people over externally, and, above all, does one thing: makes a real impact again.

Brand Cases Involving Rebranding

conet

Rebranding for an IT digitization partner that supports critical infrastructures

Rottendorf Pharma

Rebranding for a global pharmaceutical service provider

SYNQONY

Rebranding for the leading software provider in the circular economy sector

UNIORG

Branding for one of the oldest SAP consulting firms in Germany

(New business)

Contact person

André Schirmer

Founder & Managing Director

The brand no longer stands for the right thing

Markets are shifting, target audiences are changing, and competitors are taking over positions that once belonged to us. Repositioning is not a cosmetic measure; it begins with the honest question of what a brand should stand for and for whom. Based on a thorough market and competitive analysis, Schwarz+Matt® develops a new brand positioning and translates it into a revised brand identity—visually, linguistically, and strategically.

Consistent Repositioning: From Strategy to Implementation

A new positioning strategy only works if it is consistently implemented: a new brand essence, a new brand story, an adapted tone of voice, and a corporate designthat visually conveys the new direction. Schwarz+Matt® supports this process from the strategic foundation all the way through to the brand launch —for small and medium-sized businesses, scale-ups and hidden championswho know that their brand needs to do more than it has in the past.