New addition to the team: Alexandra Preißler starts as Content Manager

Her focus is on making content not only visible, but also relevant: whether website, social media, blog or newsletter. In doing so, she always keeps the big picture in mind and aims to explain even complex topics in an understandable and effective way.

Her way of working is characterized by a combination of academic background and practical experience: After her Bachelor’s degree in Cultural Studies and Digital Media at Leuphana University, she completed a Master’s degree in Professional Writing at the University of Cologne. Her first journalistic positions in radio and television have further sharpened her feel for language.

She also knows the agency world well: she worked in the text department of a communications agency, where she developed her understanding of brands, tonalities and copywriting. Most recently, she worked as a social media editor in the Ruhr area and focused intensively on the question of how content really reaches its target groups.

When she’s not working on lyrics, Alexandra is drawn to the sea – preferably to France or Spain, where she braves the cold of the Atlantic to go surfing.

However, writing also accompanies her beyond her job: on her blog or in other projects. One of Alexandra’s little dreams is to publish her own book one day. Perhaps a novel or a children’s book? We’ll see!