In a nutshell
As part of the transformation, Schwarz+Matt reinterpreted the corporate design of the long-established family business.
Schauenburg International is a strategic family equity investor that invests in profitable and established industrial companies as well as promising tech ventures. The company’s goal is to develop sustainable business models that reconcile profitability with future social requirements.
The company, which is managed by the second generation, faced the challenge of transforming itself from a former mining supplier to an internationally active family equity company. In doing so, we left the existing word/figurative mark virtually unchanged and created a modern design system around it. The new key visual, the choice of typography and the modern interpretation of the logo also form the basis for the relaunch of the website.
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