Target groups

Brands are not created in a vacuum. They grow where people, markets and visions come together. Whether at the beginning, in the middle or deep in a niche - this field of tension changes with every phase. What remains: Brand is not a finishing touch, but the foundation.

(Overview)

Many paths, one constant: the brand

Where you stand changes what brand means to you: as a personal brand, you are the offer. As a start-up, you are fighting for visibility and trust. As a scale-up, you have to bring structure to the pace. And leading companies must remain dynamic without losing their core.

The situations are as different as the challenges. We know the requirements of different companies and translate them into brands that stand up to them and carry them.

Our target groups in brand work:

(01)

Personal brand

When people become a brand, the boundaries between personality, expertise and offering quickly become blurred. A vague picture often emerges between authenticity and strategy, identity and external impact. Yet personal brands have the potential to make you unmistakable.

We develop brands for people who not only want to be visible, but also to be understood. Together, we work out what you stand for – in terms of profile, expertise and offering. And from this we strategically and visually shape a brand that is not smooth, but genuine.

(02)

Start-ups

The funding is there. Now it’s getting serious. Ideas become companies, visions become offers. Now it’s no longer just what you do that counts, but how you are perceived. If you don’t position yourself clearly now, you will get lost in the information noise.

We bring structure to your ideas and translate them into a clear brand. With strategy and design, we develop identities that are understandable and make decisions easier – for customers, investors and teams. This creates a brand structure for start-ups that works before references can.

(03)

Scale-ups

You are in the fast lane. Processes are working, the customer base is growing, new markets are being conquered. A start-up becomes a company. However, as you grow, the demands on structure and communication also increase. What made you strong threatens to fall apart without a clear brand strategy.

We develop branding for scale-ups that supports this growth and holds you together. To achieve this, we clearly align offers, communication and appearance – across all markets and touchpoints. The result is a brand that sets the pace and stays on track.

(04)

SMEs & medium-sized businesses

Business is booming, but the brand is somehow strolling along. At the same time, markets are becoming narrower, offers more comparable and big players louder. Those who navigate here without clear branding will get lost in the flood of interchangeable providers.

We build your brand as a compass that gives you direction and makes your strengths visible. We create the focus for this and bring everything into a clear, consistent appearance. This creates a branding for SMEs that makes you truly special.

(05)

Hidden champions

At the forefront in your market segment, but barely visible outside the network? What was not a disadvantage for a long time is now becoming a risk. Global competition, digitalization and a shortage of skilled workers make visibility in the B2B sector an important lever.

This is exactly where our branding for hidden champions comes in: We sharpen your brand strategy, get to the heart of your strengths and ensure that you are seen – by customers, partners and talent. This is how hidden champions become real brand champions.

(06)

Leading companies

Success is not a state, but a movement. Markets change, structures grow, new perspectives are added. What made you special back then suddenly no longer fits who you are today – it’s high time to revise your brand in a targeted manner.

We develop your corporate branding further. Whether it’s a targeted refresh, rebranding or strategic development: we work out what you stand for and turn it into an image that does justice to your role. So that your brand keeps pace with you.

(New business)

Contact

André Schirmer

Founder & Managing Director