RADIUZE

Rebranding at a Fast Pace: How the IT service provider ITERACON became the RADIUZE brand in record time.

(Challenge)

More Than Just a New Name

Especially in an industry characterized by complex processes, technical jargon, and indistinguishable brand identities, RADIUZE needed a brand that would highlight its own strengths without becoming complicated itself. The transition from ITERACON to RADIUZE was therefore more than just a name change: within a short period of time, the existing brand identity also needed to be realigned. The design system had become outdated and could no longer effectively convey the company’s vision. RADIUZE was no longer meant to come across as a traditional IT firm, but rather as a partner actively driving digital transformation. The name change thus marked the beginning of a new brand identity: moving away from a static IT look toward an image that looks to the future.

(Company)

RADIUZE

(Industry)

IT and Software

(Year)

2026

(services)

Brand Strategy

Brand Design

About RADIUZE

RADIUZE is an IT partner for small and medium-sized businesses. With over 60 employees, approximately 150 Customers, and more than 15 years of experience, the company operates, secures, and develops its Customers’ digital infrastructure. Its range of services extends from cloud and hybrid environments to cybersecurity and end-user device support. At its core is a task that often goes unnoticed but is crucial: RADIUZE ensures that the digital workplace functions reliably.

Change Becomes Movement

In the motion design, the elements of the old logo come together to form the new RADIUZE-R—the previous identity is transformed into visible forward momentum.

(Employee testimonial)

“RADIUZE had the courage to truly make itself visible—and the confidence to give us free rein in doing so.”

Jessica Platte

Junior Brand Designer

(Approach)

Ready when it counts

We developed a complete brand identity in record time following the name change: from strategic positioning and naming to the tagline, visual identity, and design system. In the design, the arrow from the ITERACON logo merges with the brand’s “R.” This way, the logo connects the company’s heritage with a fresh start—and visually conveys RADIUZE’s drive to move forward. Orange remains, while purple and striking contrasts sharpen the brand’s visual identity. The tagline “Ready when it matters” sums up the brand promise: to ensure the stability of digital work environments both in everyday life and at critical moments.

The name RADIUZE

RADIUZE combines the English phrase “ready to use”—the idea of being ready for immediate use—with “reduce,” and thus represents an IT partner that reduces complexity and simplifies processes.

(Effect)

A performance for "
: The Next Chapter"

In no time at all, a necessary name change turned into a clear brand launch. RADIUZE now presents itself as an independent IT partner for small and medium-sized businesses: reliable in its operations, bold in its communication, and clearly positioned in a complex market. The new brand identity highlights what has long been present within the company and gives RADIUZE a distinctive voice for future communication. This enables RADIUZE to present a consistent image, actively shape the digital transformation, and further expand its position in the SMB sector.