Holistic brand relaunch of an event company

In a nutshell

Top-Event and Wolfs Catering become the Prüser Event Group. We have positioned the growing company communicatively and visually for the future.

About Prueger Event Group

For successful individual companies, the Prüser Event Group brand umbrella was created with four service brands: Catering, Equipment, Locations and Staff. Communicatively and visually, we repositioned the group and integrated it into a brand system.

When unpolished is polished with design

After a marketing check, positioning and corporate vision, the USP was obvious: complete provider instead of partial services.

Success diamonds” developed by us show the customer benefits. Colored triangles take up the motif creatively, form a P and refer to the namesakes. In this way, a functional diagram is transformed into a dynamic corporate design that can grow.

The rapid development of the group is evident in the website. A group of companies with growing service areas is created. The linked rental store ensures quick business. “Event masters” are available for expert advice at the click of a button. And of course, the website is dynamically designed for business growth.

Information sheets introducing the group double as a sales tool and are fully functional as a five-pack or individually. Large formats enliven the point of event.

Prueger Event Group in a nutshell: “Sit in the made party.”


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