Corporate Design

Whether it’s a new project or a relaunch—we turn companies into industry leaders. How? We translate a company’s brand identity into a consistent, interactive, and immediately usable corporate design.

(Overview)

Corporate designs that will still inspire tomorrow

Corporate design is the cohesive visual system that makes a brand recognizable and distinctive. It defines how a brand looks—and, by extension, what it conveys to the outside world. Color, typography, form, imagery: Everything interconnects and sends a clear message to the outside world. From the website to the business card, from social media posts to trade show displays.

Markets change. So do requirements. What remains is a company’s DNA—and that’s what we protect. As a branding and design agency, we develop corporate identities that are strong enough to stand the test of time and flexible enough to grow with the company. We don’t start with the surface level; we start with the brand strategy—so that form and content ultimately align.

Because with outstanding design, we lay the foundation on which image, trust, and customer loyalty are built. That’s not just a cliché. It’s the reason why we do what we do.

Corporate Design Elements

(01)

Logo Design

A logo is the fingerprint of every company. We develop word and figurative marks that fit like a glove. We take an agile and visionary approach to this process. After all, even a logo must be able to adapt to new media and channels.

(02)

Typography

Typography reflects a brand’s personality—and is the first decision people make unconsciously about a brand. We choose typefaces that fit the brand, convey its unique character, and work consistently across every channel. This results in a clear typographic system: font sizes, weights, and spacing—all harmoniously coordinated.

(03)

Worlds of color

Colors communicate before a single word is read. They evoke emotions and build trust. That’s why choosing the right colors isn’t a matter of taste, but a strategic decision. We develop color systems that make a brand instantly recognizable: a primary palette with high recognition value, complemented by colors that provide flexibility without causing the brand to lose its identity.

(04)

Visual Language

Photography, illustration, iconography—a brand’s visual world extends far beyond its logo. Images are the loudest thing a brand can say. They tell a story and stick in people’s minds long after the text has been forgotten. That’s why we determine which images are right for you. The result: a consistent visual identity that’s instantly recognizable and perfectly captures your brand’s personality.

(05)

Design System and Guidelines

A corporate design is only as good as its implementation. Even the best concept must be communicated consistently to be effective. We create guidelines covering key aspects of corporate design and corporate identity. These guidelines regulate future applications—saving both time and money. In addition to traditional brand manuals and style guides, we also make these guidelines available to our customers on Frontify.

FAQs on Corporate Design

What is the difference between corporate design and branding?

Branding is the big picture: strategy, positioning, values, tone—a brand’s entire identity. Corporate design is the visual aspect of that. It translates what a brand is into a cohesive visual identity. The two go hand in hand. That’s why at Schwarz+Matt®, we always consider them together.

Do we need a completely new corporate design, or is a rebranding enough?

That depends on how far your current brand is from what you want it to be. Sometimes a targeted refresh is enough—new colors, fresh typography, a redesigned logo. Sometimes a complete reboot is the more honest choice. We’ll figure that out together during our first meeting.

How long does it take to develop a corporate design?

Depending on the scope and complexity, we estimate 6 to 14 weeks. Developing a complete corporate design with guidelines takes time—because we want to do it right, not just quickly. For urgent projects, we’ll work with you to establish a realistic timeline.

What exactly will I receive in the end?

You’ll receive all brand files in standard formats, a complete corporate design manual, and ready-to-use templates for your most important touchpoints. If you don’t want your corporate design to gather dust as a PDF in a folder: As an official Frontify partner, we can set up your brand management directly within the platform upon request—a digital system that centrally bundles all assets, guidelines, and templates. Always up to date, always consistent, and accessible to everyone.

Do you also work with companies that don't yet have a clear brand identity?

Yes—and that’s often the most exciting scenario. If there isn’t a clear brand profile yet, we start with a brand audit and develop the brand strategy and identity. That’s how we lay the groundwork before we develop the design. After all, good design needs a clear message behind it.

Who can benefit from corporate design?

For anyone who wants to grow—while remaining recognizable. Startups establishing themselves professionally for the first time. Mid-sized companies modernizing their brand image. Hidden champions who finally want to project the same strength to the outside world as they have internally.

(New business)

Contact person

Maximilian Kersten

Managing Director

Corporate Design: The Visual Foundation of Your Brand

Corporate design is the visual expression of a brand—and one of the most important factors for long-term brand success. A professional corporate design encompasses far more than just a logo: It defines colors, typography, visual language, and design grids, and ensures that a brand appears consistently and is easily recognizable across all channels. Companies that invest in a well-thought-out corporate design not only strengthen their public image—they also create internal clarity about how the brand should communicate and be perceived. As a branding and design agency, we develop corporate designs that are strategically sound, visually strong, and scalable over the long term.

Corporate Design Agency: Strategy Meets Design

A strong corporate design doesn’t happen overnight—and it doesn’t emerge in a vacuum. It requires a clear brand strategy as a foundation, a deep understanding of the target audience, and the ability to make visual decisions that stand the test of time, beyond mere trends. That’s exactly what we do. We guide companies from the initial briefing through to the final handover—and beyond. With a well-thought-out design system and clear guidelines, we ensure that your corporate design not only looks good but also works in everyday life: for your team, your partners, and your Customers.