Jokey

Consistent worldwide, rooted locally: How a rebranding gives Jokey a global brand profile

(Challenge)

One Brand for Many Markets

As Jokey expanded internationally, new markets and product lines were added. At the same time, the brand’s image began to diverge increasingly across different countries. Different brand narratives emerged; packaging, reusable products, and bathroom furniture were sometimes presented in isolation. What was missing was a common language for Jokey’s values and offerings across all borders.

With the company’s global orientation, establishing a shared identity became a crucial step toward the future.

(Company)

Jokey

(Industry)

Industry

(Year)

2025

(services)

Brand strategy
Brand Design
Brand Implementation

About Jokey

From construction buckets to deli trays: Jokey produces what fills the world. The manufacturer of rigid plastic packaging serves the filling industry. Its business now also includes reusable solutions, technical plastic parts, and bathroom furniture.
In 1968, Josef Kemmerich founded the company in Wipperfürth. What began with nine employees and two used injection molding machines has grown into a company that now operates 14 plants in 11 countries and supplies customers in approximately 80 countries.

(Approach)

Shaping the Future

Together, we have consolidated Jokey’s corporate values under the guiding principle “Better Through Tradition.” Jokey anticipates packaging requirements and develops solutions for the demands of tomorrow. The international tagline “Forming the Future” translates this standard into a common language across markets and cultures. The design builds on the proven corporate identity: Jokey red takes center stage, flowing color gradients create dynamism, cool gray tones bring order to the variety, and a striking, slanted rectangle serves as a strong, recurring design element.

(Employee Testimonial)

“It was particularly exciting to take on the challenge of developing a brand identity that reflects the Jokey brand’s international strength across all markets.”

Leonie Wiertz

Art Director, Brand

(Impact)

The Presentation of the Vision

The rebranding gives Jokey a unified brand story and a design system to support its continued international expansion. The website makes the product range more accessible; bucket designs, print materials, and trade show booths bring the brand into direct contact with customers. Standardization across countries and product lines is an ongoing process. In future projects, we’ll support Jokey in consistently implementing its new brand identity.

Digital Experience World

A smart product finder and clear UX/UI structures guide users intuitively through the entire international product lineup.

Tangible Brand Spaces

Bucket designs, print media, and vibrant trade show booths bring the new look to life in real-world settings and through direct interaction.

(Contact)

Ready to take your brand to the next level?

Maximilian Kersten

Managing Partner, Brand Team Lead