Strategic and visual realignment for conet

With the merger of various units to form a joint group of companies, conet was faced with the task of redefining its brand. The aim of our collaboration was to develop a brand identity that would make the strategic realignment of the group verbally and visually tangible and translate its broad service portfolio into a consistent system.

conet has stood for technological excellence in the public sector for more than 30 years. The merger of several specialized units in recent years has created a group of companies that today combines a broad portfolio of services: from cybersecurity and software development to data & AI. This growth course placed new demands on the brand.

Together with conet, we initiated the transformation process and repositioned the brand. The focus was on developing a new brand identity that creates a strategic unit and defines the design framework for a modern, cross-group brand presence. To this end, we created a brand model that strategically realigned the Group and created a strong foundation for its future development.

A completely redesigned corporate design system forms the well-thought-out visual foundation: modular, scalable, and designed with digital in mind. This approach also served to unify the group visually. The technical implementation of the new website was carried out by the TYPO3 agency Friendventure, which adapted the Schwarz+Matt® corporate design system into a modern, scalable TYPO3 system.

With the new brand, conet gains a system that drives growth and positions the group as a strong, forward-thinking tech partner in the public sector.

Read the full case study