Alexandra Preißler

Alexandra has been responsible for Schwarz+Matt®’s content communication since 2026. From website texts and social media to blog articles and newsletters, she covers the entire spectrum of brand communication – always with the aim of communicating content, expertise and attitude to the outside world in an understandable and effective way.

Her background combines sound training and practical experience: a Bachelor’s degree in Cultural Studies and Digital Media at Leuphana University and a Master’s degree in Professional Writing at the University of Cologne form the basis, complemented by journalistic positions in radio and television.

Her agency experience has also shaped Alexandra’s view of content: She worked in the text department of a communications agency for over a year and a half, where she deepened her understanding of copywriting and brand communication.

Most recently, she worked as a social media editor in the Ruhr region and has honed her sense of how content reaches its target group. Always driven by analytical thinking, creative ambition and a genuine passion for writing.