Branding agency

Corporate success begins with a strong brand. As a branding agency, we offer unique solutions to make your brand stand out in the market.

G Data


Thinking of brands holistically

Design by subscription


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As a branding agency, we have experience from more than 100 projects for start-ups, companies and institutions. Scroll through our latest projects:

“Schwarz+Matt convinces with creative solutions, adherence to deadlines, uncomplicated communication and, above all, very good results.”


Gregor Boldt
Head of Press/Digital Media Department


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Answers to your most frequently asked questions

What is branding?

Branding refers to the active development of a brand and describes all processes that give the brand a face, define the brand personality and promote its recognition value. Branding includes not only visual aspects such as the logo, corporate design and a brand style guide, but also the mission, values and purpose of a brand.

Branding strengthens the image of your company, creates trust and promotes customer loyalty. A strong brand stands out from the competition and can significantly increase the value of your business.

As a branding agency, we can help you develop your brand from scratch or rework an existing brand. We offer strategy and design solutions and help position your brand – for sustainable success.

In short, branding is the WHY and marketing is the HOW. While branding describes the active brand formation process and includes mission, values, purpose as well as logo and corporate design, marketing only kicks in when the brand is already established and then communicates it to the outside world. Marketing thus aims to promote the brand and makes it its task to bind Customers emotionally to the brand and to encourage them to buy.

Rebranding can make sense if your company’s offerings are changing, the look and feel is outdated or inconsistent, the target audience is changing or expanding, or if your brand has a negative image. Updating your branding can also be useful if there are changes in your company structure or if you want to differentiate yourself more from the competition.

Strong brands are of value and represent a significant asset of companies. The goal of a brand is to create a unique brand identity that stands out from the competition and stays in the minds of Customers. Brands strengthen community and build emotional connection by helping to build Customers’ trust and gain their loyalty. Brands represent visions and values and convey a certain image by being charged with certain emotions and associations.

The logo is an important part of a brand, but branding encompasses much more than that: a brand differentiates and gives the company a unique identity that stands out from the competition. A brand expresses the purpose or mission of a company and represents vision and values. It conveys an image and is charged with emotions and associations. A logo, on the other hand, is a visual identifier that represents the brand. So it’s not the brand, it’s just an element of it. The logo supports the brand identity defined by the branding. Successful branding thus causes simple logos to be associated with certain associations of the brand.

Strong brands help companies to position themselves successfully in the market, build trust with customers and stand out from the competition.

Branding as the key to success

Thoughtful branding is the foundation of any successful business. As a branding agency, we create unique brands that stand out in the market and enjoy long-term success.

The importance of professional branding

Having a strong brand presence is not only important for large corporations. Even smaller companies benefit immensely from thoughtful branding. Through clear messages, memorable designs and consistent brand communication, we help you as a branding agency to generate attention and trust among your target group.

The advantages of a specialized branding agency

As a specialized branding agency, we have years of experience and market knowledge. Our team consists of passionate Branding Experts who will help you redesign or refresh your brand – so that your brand will be successful in the long run with impressive branding.

How we take your brand to the next level

As a leading branding agency, we offer not only design services. We work closely with you to understand your company’s history, vision and goals. On this basis, we develop individual branding strategies for sustainable success in the market. Our multidisciplinary team brings both creative and strategic expertise to shape brands that are authentic and impactful.