asz

Brand relaunch for a safer and healthier working world. Since 1975, asz has been committed to creating a digitalized, safe and healthy working environment.

(Overview)

Making the
difference together

For asz, safety, health and well-being in the workplace are paramount. Since 1975, they have been committed to creating a digitalized, safe and healthy working environment – “for a better tomorrow”.

The appreciative and entrepreneurial corporate culture should also be reflected in the brand identity and branding.

Intensive discussions and brand analyses helped to develop a clear, authentic and strong brand. The goal: to develop a digital and growth-oriented brand design for the asz of tomorrow.
(Company)
asz
(industry)
Health
(year)
2023
(services)
asz-Markenimplementierung mit neuem Signet und Claim an einer Gebäudefassade sowie Logodetail im Konstruktionsraster
Vektorpfade und fertiges Markensignet von asz im neuen Corporate Design für sichere Arbeitswelten

(brand strategy)

The heart of the brand:
The signet embodies dynamism and passion

The heart of the project is the brand logo: Every formal element, every stroke and the color embody the identity and values of asz.

The unique trademark consists of visual elements that together form a symbol of humanity, passion, dynamism and safety.
asz-Stoffbeutel im neuen Corporate Design mit grünem Branding und Claim als Teil der Markenimplementierung

(brand identity)

Strategic positioning becomes visible in the corporate design

Building on the findings from the strategic brand positioning, the new verbal identity of asz was translated into a vibrant visual identity.

The new corporate design (CD) is characterized by a fresh and powerful colour palette, in which a striking green in particular stands for longevity and growth. The dynamic shapes and modern typography in the new design reflect the innovative and future-oriented spirit of asz.
Typografie-Präsentation der Schriftart TT Hoves Pro im asz-Corporate-Design mit Zeichensatz und Linienraster
Applaudierende Mitarbeiterin in einer modernen Arbeitsumgebung als Teil der asz-Bildwelt
Farbpalette des asz-Corporate-Designs als Kreisdiagramm mit den prägenden Grün- und Akzenttönen
asz-Markenbotschaft mit Zitat zur sicheren Arbeitswelt und lächelndem Mitarbeiter im Corporate Design

(Employee voice)

"Despite the company's long history, the management's modern approach was palpable [...], which made the repositioning of the asz brand particularly exciting."

Lisa Steinhoff
Brand Communication Strategist
Social-Media-Beiträge und Anzeigen für asz im neuen Corporate Design mit Fotografie, farbigen Layoutflächen und Kernbotschaften

(Motion Design)

Values in Motion

In motion design, asz’s values come to life: safety, health, and humanity emerge through the interplay of people, images, colors, and the logo. These individual elements and messages come together to form a dynamic picture of what asz stands for: putting people first and making a difference in the workplace.
Webseiten-Modul zur Arbeitsmedizin im asz-Corporate-Design mit Ärztin, Leistungsbeschreibung und Call-to-Action-Button

(brand identity)

Website relaunch for
a future-oriented presentation of asz

The rebranding process also included a complete overhaul of the asz website. The new site not only represents the renewed brand identity, but also improves the user experience through optimized navigation, a clearer information structure and appealing visual elements.
Website-Mockup der asz-Startseite im neuen Corporate Design mit Kacheln, Navigation und Mitarbeiter-Porträt
UI-Kit und Design-System-Komponenten für asz mit Buttons, Formularfeldern, Abständen und Teaser-Karten

(Employee voice)

"asz makes the difference. This brand essence describes the company clearly and visionarily for the future. I am looking forward to everything that is yet to come."

Maximilian Kersten
Managing Partner
Mobile App-Ansichten und Smartphone-Mockups der asz-Markenwelt mit UI-Elementen, grünem Splashscreen und Mitarbeiter-Porträt
Lächeln de Frau mit Smartphone auf der Couch neben einem Smartphone-Mockup der asz-Webseite mit Teaser-Überschrift und Teamfoto

(brand identity)

New branding, easy to use: The asz brand manual

The designed brand manual facilitates the further handling of the new brand in the company. It summarizes the most important findings and the brand-defining design elements for employees, making it easier to handle the new brand.
Auszug aus dem Corporate-Design-Manual von asz mit Farbkonzepten, Farbcodes, Farbverteilung und Typografie-Spezifikationen

(Customer testimonial)

"The collaboration with Schwarz+Matt® was characterized by quick responsiveness and good results. We are very satisfied with the result."

Kamsan Sivamoorthy
Managing Director
asz

(New business)

Contact person

André Schirmer
Founder and Managing Partner
0231 177283-11
andre.schirmer@schwarz-matt.com andre.schirmer@schwarz-matt.com
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