In a nutshell
How do you develop a personal website for a multiplier, product developer, lecturer and author who stands out from the classic image of a chef?
As a chef, Heiko Antoniewicz is a personality of the Ruhr region and beyond. In Europe and Asia, he has earned a reputation as a versatile cooking enthusiast and in-depth writer.
The task: to set up a website that reflects all facets of his work, especially his thematic depth for original forms of cooking. The idea: The site’s key visual shows only Heiko Antoniewicz’s face with heavy traces of ash. This reference to its most current theme can always be supplemented with new visualization. The most important task for our creation was to make the depth of the thematic penetration, which is meaningful for the work of Heiko Antoniewicz, professionally and emotionally tangible.
Against this background, a comprehensive and very personal image of the top chef was created: The start page is functionally reduced, content is touched on there by surprising headlines and intensive copies, and is made more precise on sub-pages. In contrast, the typography plays with the contrast of clear and curved fonts. The chef’s own cosmos is symbolized by suggested planetary orbits. Design elements developed exclusively for the website, moving images and sliders enliven the design.
The result: A personal website with strong images and powerful language, which corresponds to Heiko Antoniewicz in its diversity and professional depth. Well met.
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