In a nutshell
Based on the screen design, Schwarz+Matt and the tiantie group organized and developed an international website in English in close collaboration.
Tiantie Group, based in Tiantai, is a Chinese company specializing in noise and vibration mitigation technologies for rails, level crossings, buildings and industrial applications. The more than 900 employees develop and produce application-specific, high-performance noise and vibration control technology and rubber products that ensure the highest quality standards.
Based on the screen design, Schwarz+Matt and the tiantie group organized and developed an international website in English in close collaboration. It is intended to make the Tiantie Group, a Chinese industrial company for noise and vibration reduction, noticeable in markets beyond the country’s borders. To this end, the teams worked out the most important features in customer workshops. The navigation is now intuitive and the content is internationally understandable.
The developers organized the content of the website into wireframes. The dynamic design and open structure are designed for growth in product variety. Graphics and icons in cross-cultural usability, the unique typography as well as the dominance of the design color orange exceed usual industry standards and position Tiantie as an innovative company.
The high-quality design and simple usability of the Schwarz+Matt website opens the door to international communication.
Creation Screen Design. UX/UI Application.
Website development. Development Wire Frames. Website Hosting.
SEO optimization of the content.
Photography. 3D rendering. CGI. Copywriting.
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