The whole world is talking about digitization. We are bringing the Urlaubsguru community back into the real world with our own stores.
With a community of more than 7 million Facebook fans, Urlaubsguru has become one of the strongest travel brands in Germany. At the end of 2016, it was clear to the two founders that Urlaubsguru should also develop offline. A suitable location in the founders’ home town was quickly found.
Schwarz+Matt® developed the innovative shopfitting concept for the first Urlaubsguru store in Unna, which is by no means a classic travel agency. Instead, the focus is on inspiration and the travel expertise of the local vacation gurus.