We developed the new corporate design as part of a global relaunch of the brand communication and on the basis of a strategic repositioning.
In keeping with the new slogan “Building on sustainable ground”, the topic of sustainability has played an important role in the overall look and feel of the new brand. The new logo establishes a recognizable link to the traditional figurative mark, yet positions the company in a forward-looking way that sets it apart from the competition. We recorded the most important brand elements and their use in a corporate design manual.
Following the successful introduction of the new corporate design, we also realized the website relaunch for Naue.
