G DATA

In terms of communication, a product was turned into a brand that reaches its target group with a new self-image, its own design and targeted content marketing.

(Overview)

Subbrand for the G DATA academy

With its comprehensive cyber defense services, G DATA CyberDefense makes companies defensible against cybercrime. The renowned IT security company protects with AI technologies, endpoint protection, security monitoring and offers penetration tests, incident response and awareness training to provide companies with the best possible protection.

G DATA CyberDefense AG supports its customers in every security situation. From its headquarters in Bochum, more than 550 employees ensure the digital security of companies, critical infrastructures such as hospitals or airports and millions of private users.

With almost 40 years of expertise in malware analysis, G DATA has become a top player in the cybersecurity world and conducts research and software development exclusively in Germany. This also applies to service and support, which is available around the clock for customers all over the world. G DATA security solutions are available in more than 90 countries and have received numerous awards from independent testing institutes.

(Company)

G DATA

(industry)

(year)

2021

(services)

Brand strategy

Brand identity

(brand strategy)

Turn product into brand

On a visual level, we deliberately decided to establish a brighter, friendlier and more open overall look for the G DATA academy (compared to the main brand) – entirely in the spirit of ‘inspiring learning’ and indirect accessibility.

In this way, we have created a well thought-out sub-brand that helps to attract new customers without scaring off existing ones – as the design, although different, is still based on the main brand and the reference is clear.

G DATA CyberDefense – a Bochum-based company – is therefore an established brand with a special scope that our team was able to work on strategically. In the first project, we first broke up the established brand architecture and created a sub-brand with the G DATA academy. The G Data academy is an e-learning platform that helps people to raise awareness of cyber security and learn how to deal with potential risks and attacks appropriately.

(New business)

Contact person

André Schirmer

Founder & Managing Director