We have developed a complete solution package for this issue: A strong corporate design, a plausible campaign name and target group-oriented social media and online measures. At Dortmund at work, young people present themselves, their workplace and their company.
Through user-generated content, the boys and girls share their first job experiences with the community. The highly interactive postings create an active community that continues to grow.
Another benefit is that another target group benefits: the respective companies. With Dortmund at work, they can authentically present exciting professional fields, describe vacancies and establish links to future employees.
A strong media response in the local press to the creative platform. Over 34 companies from various sectors took part in the campaign in a short space of time and offered career exploration, internships, apprenticeships and/or dual study places.
Building an active community on Facebook and Instagram with an average engagement rate of over 22%.
