yummy

Progressive corporate design for a food start-up.

(Overview)

yummy is new.
yummy is different.

yummy approached us with the request to create a brand identity for their plant-based instant ramen that not only stands out on the supermarket shelf, but also whets the appetite for more (ramen) across all touchpoints.

Founded in 2021 by Sebastian Büchte, Pascal Lehmann and Patrick Sbosny, the yummy start-up is not only on a mission to bring a healthy meal to supermarket shelves with its plant-based instant ramen, but also to do something good for the planet. The founding trio combines decades of experience in Michelin-starred cuisine with e-commerce and management expertise and has set itself the goal of making healthy eating faster, easier and tastier.

(Company)

yummy

(industry)

Food

(year)

2022

(services)

(brand strategy)

Brand design that is as yummy as the content

Of course, our team didn’t need to be told twice. After all, we create brands according to a special recipe: in several strategy workshops, we evaluated the naming, goals and wishes together with the founding team. It had to be simple and eye-catching, really yummy. For the unique brand design, we considered all modern touchpoints right from the start: Within just 8 weeks, the new brand went to market with a big “Nom, Nom, Now” – so if that’s not yummy, we don’t know what is.