In a nutshell
The task for our collaboration is to increase leads in the areas of emissions scandal, prepayment penalty and auto financing.
Baum Reiter & Collegen is a Düsseldorf law firm with extensive experience in a wide range of areas. The main areas of activity include banking and capital markets law, IT-related matters such as employment contracts or data protection law – but also mass actions with thousands of plaintiffs against companies!
To achieve an increase in leads, the focus was on social ads and Google Ads in the search network. In addition, appropriate retargeting for the various target groups was set up via the Google Ads display network.
An important part of the collaboration is a weekly meeting and extensive reporting. On this basis, continuous optimizations were carried out on the campaigns and thus a continuous improvement of the KPI’s was realized.
Since the beginning of the collaboration, we have been able to significantly increase the number of leads and reduce the cost per lead (CpL) by about 60%.
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