In a nutshell
How to apply in 2020? Is an organically grown, but in the meantime overloaded and confusing
(Career) website still up to date? Schwarz+Matt addressed these issues and developed innovative solutions together with the Kassenärztliche Vereinigung Westfalen-Lippe KVWL.
With around 2,000 employees, the Kassenärztliche Vereinigung Westfalen-Lippe (KVWL) is one of the largest associations of panel doctors in Germany. The corporation under public law represents the interests of more than 15,000 contract physicians and medical and psychological psychotherapists as well as child and adolescent psychotherapists in private practice in the Westphalia-Lippe region.
The approach: The career website is freed from dispensable content and completely reorganized digitally, functionally and visually.
With a two-part structure, users can now enter exactly at their current level of knowledge and interest: Get to know the company of their choice or immediately view job offers and apply. The alternative paths are clearly marked by distinguishing colors. This approach brings dynamism to the entire application process.
All screens are based on the same clear page structure. This creates clarity and recognition. Sliders, pop-ups and carousel modules clarify the content references in a space-saving manner.
To create a stringent style, Schwarz+Matt developed icons that organize content and uniform design elements for deployed graphics. All tools used must be subordinate to the “mobile first” criterion. They were selected and used accordingly.
In addition to restructuring the website, an interface to the customer’s application management tool Umantis was also integrated. The software professionalizes all HR processes. This is how digital and innovative HR management works.
With the integration into the corporate website of the Kassenärztliche Vereinigung Westfalen-Lippe KVWL (Association of Statutory Health Insurance Physicians Westphalia-Lippe), an independent recruiting portal has been created that effectively and quickly guides applicants through the company and to the application.
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