The approach: The careers website is being freed from superfluous content and completely redesigned digitally, functionally and visually. With a two-part structure, users can now enter the site precisely at their current level of knowledge and interest: Get to know the desired company or immediately view job offers and apply. The alternative paths are clearly marked with different colors. This approach brings dynamism to the entire application process.
All screens are based on the same clear page structure. This creates clarity and recognition. Sliders, pop-ups and carousel modules clarify the content references in a space-saving way.
To create a stringent style, Schwarz+Matt® developed icons that organize content and uniform design elements for the graphics used. All tools used must be subordinate to the “mobile first” criterion. They were selected and used accordingly.
In addition to restructuring the website, an interface to the customer’s application management tool Umantis was also integrated. The software professionalizes all HR processes. This is how digital and innovative HR management works.
With the integration into the company website of the Kassenärztliche Vereinigung Westfalen-Lippe KVWL, an independent recruiting portal has been created that guides applicants effectively and quickly through the company and to the application.
