The new TYPY store at Düsseldorf’s Medienhafen is the first, but many more are to follow. The market launch was thus the acid test of whether the vision could be expanded: Digital shopping, robot-assisted, contactless and available 24/7.
The Schwarz+Matt team created the UI design for the app with a minimalist, futuristic look. Optimized by a playlist for intuitive use, more than 750 products are clearly presented.
In close collaboration with the client and our media designers, we created an adaptation of the digital branding for the social media feed. On this basis, the digital campaign was rolled out for the market launch. Schwarz+Matt created key visuals and slogans to be played out as social ads in the local area around the store.
For the opening, the production of image and video material for social media and the press ensured national attention for the new shopping brand.
The result: Just like the innovative store concept, digital communication has proven scalability for future locations.
