Digital communication for the Hund & Katz trade fair

In a nutshell

The association has set itself high goals for 2019: Addressing a younger target group, building a digital community and increasing the number of visitors for the trade shows.

About VDH

The VDH Verband für das deutsche Hundewesen e. V. is the largest professional association for dog breeding and dog sports in Germany and also the organizer of trade fairs such as “Hund und Katz” and “Hund und Pferd”.

These facts speak for themselves

  • Increase in the number of visitors by almost 10%
  • Generation of more than 34,000 website visits
  • Tenfold increase in Instagram community members in 8 weeks
  • More than 10,000 organic interactions on Instagram
  • 10,000 interactions during the week of the fair
Our vision for the future is

Repeat the successes for the upcoming fairs and continue to have a big mouth with slogans like:

Your date with four paws.
Big snout. Heart behind it.
On your paws - Ready - Go.

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