The website guides the user step by step through the international world of the construction company. It positions the company as an investment and service developer for sustainable construction projects. It is characterized by the company’s key personalities, Dipl.-Ing. Fritz-Martin Waldendorf and Dipl.-Kfm. Max Trapp. Impressive reference projects are at the heart of the website. The user selects them according to fields of application in a quick overview or finds exciting details.
The screen design creates interesting foreground/background relationships. Schwarz+Matt designs brightening filters with a high white content for the uniform visual language, especially project photographs. This gives the photos a fresh, modern look. Extraordinary perspectives, drone/detail shots and elaborate building renderings create excitement in the photos.
Based on these ideas and the new design, the English-language website of the sister company Trapp Construction International is then created, with a stronger focus on the company’s history. In this way, a globally active, traditional construction group is transformed into two digitally equipped flagships that can successfully conquer new markets.
