KORN

Customized corporate design for a fashion company.

(Overview)

Fashionable down to the last detail

Our precise positioning of the brand, inspired by a customer workshop, led to concrete implementations. The revision of the logo and corporate design now focuses the visual implementation more strongly on trendy young fashion.

KORN creates functional fashion collections. In order to conquer new markets, Schwarz+Matt has revised the company’s entire appearance and specified it for large fashion houses as target customers.

(Company)

KORN

(industry)

Fashion

(year)

2019

(services)

(brand strategy)

Conceptual fashion scene

The conceptual work is particularly evident in the appearance of the company. This is reflected above all in the new website.

KORN presents itself clearly, openly and transparently with the new fashion concept corporate identity. The fashion theme is omnipresent in every detail of the design. Even newly designed icons take up the formal language of the typography and ensure a uniform appearance, while abstract organizing elements are based on the cut edges of fabric patterns.

Overlapping elements are reminiscent of the design of collages that are created during the creation of collections. Freshly established, KORN fashion concept has excellent prospects of becoming a successful brand on the German fashion scene.

(New business)

Contact

André Schirmer

Founder & Managing Director