malou cosmea

Branding, website and social media marketing for a cosmetics start-up.

(Overview)

Market entry with sustainability

How do you establish a new product in a highly competitive market? Two young founders set Schwarz+Matt this task. Their vision: to penetrate the beauty market with sustainable, vegan and skin-friendly products.

The new product, a vegan eyelash serum without chemical additives, is the pilot project of the Dortmund-based Amazon experts. The problem: creating and establishing a completely new brand in a short space of time.

(Company)

malou cosmea

(industry)

Beauty

(year)

2020

(services)

Brand experience

(brand identity)

Branding across all (digital) touchpoints

After several brand workshops, the vision, mission and core values were quickly defined with the help of tried and tested tools. The new brand name we developed describes the brand essence and at the same time sets it apart from the competition: malou cosmea.

The corporate design is also reminiscent of the Californian lifestyle: hand-painted brushstrokes and colors reminiscent of the desert landscapes of the Coachella Valley are complemented by golden color accents.

The dynamic corporate design allows the figurative mark to vary depending on the product type. This means that other beauty products can be integrated into the brand universe at a later date. With the ABeeZee font, we have chosen a handwritten typography that reflects the personality of the brand.

(brand experience)

Branding across all (digital) touchpoints

Together with the founders, we are now continuing to write the brand’s story: Schwarz+Matt® developed the website including the online store, created the product design for market communication and manages the social media channels including influencer management.

(New business)

Contact person

André Schirmer

Founder & Managing Director