Services

As a brand and design agency, we develop, implement and scale brands that stand out from the competition.

(Overview)

The Schwarz+Matt® brand system

Structured, modular and scalable.

With the Schwarz+Matt® brand system, we have developed a process to build brands holistically, introduce them and make them successful in the long term. In doing so, we draw on the experience of more than ten years of brand and design work in which we have supported numerous start-ups, SMEs and companies.

Our approach combines strategy, design and implementation. What makes it special: We work in clearly defined modules that can be booked individually or combined into an end-to-end process as required. this makes our approach plannable, efficient and scalable – whether for the national market or for a global rollout.

The Schwarz+Matt® brand system comprises four service areas that build on each other and complement each other seamlessly:

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Brand strategy

We develop the content basis for brands. The brand strategy creates a clear profile that convinces employees and customers.

Our services include:

– Market and competition analysis
– Brand positioning and values
– Naming and claim development
– Brand architecture (umbrella and sub-brands)
– Brand story and core messages
– Employer brand

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Brand design

We translate the brand strategy into visual design systems for companies and products that work internationally and create recognition.

Our services include:

– Logo development
– Scalable design and layout systems
– UX/UI design
– Color worlds, typography and image style
– Product and packaging design
– Business stationery and initial applications

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Brand implementation

Brands only work if they are lived. We ensure that they are understood internally and visible externally – through clear guidelines, rollout campaigns and practical training.

Our services include:

– Brand manuals and guidelines
– Brand portal (Frontify)
– Launch campaigns (internal & external)
– Web design and development
– Digital asset management (DAM)
– Workshops and training for employees

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Brand scaling

We support brands in the long term with the continuous and consistent scaling of their brand for social media, campaigns, brochures, presentations or international adaptations.

Our services include:

– Print and communication design
– Social media and motion design
– Presentations and sales documents
– Annual reports and catalogs
– International adaptations (language, markets)
– Continuous production in retainer

(Employee voice)

"We develop brands strategically and create designs that bring identity to life. Our modular brand system bundles all the services that shape this process holistically."

André Schirmer

Founder and Managing Director

(Contact)

Contact

André Schirmer

Founder & Managing Director

Your Experts for brand strategy, brand identity and brand experience

In today’s business world, it is crucial to build a strong brand to stand out from the competition. As a brand agency, we understand the importance of a well-developed brand strategy, brand identity and compelling brand experiences. We can help you position yourself successfully in the market and engage your target audiences in a compelling way.

Brand strategy - the foundation for your success

Our experienced brand agency team develops customized brand strategies to achieve your business goals sustainably. We analyze your target groups, your competitors and the market to create a clear and differentiating positioning for your brand. By developing a successful brand strategy, you will gain the trust of your customers and ensure your long-term success.

Brand identity - A unique personality for your company

A strong brand identity is necessary to set your brand apart from the competition and leave a lasting impression on your target group. As a brand agency, we help you to develop a unique brand identity that is firmly anchored in the minds of your customers. To do this, we design a consistent verbal, visual, aural and spatial image that reflects your brand strategy and makes your brand unmistakable.

Brand experience - the emotional connection to your target group

The brand experience plays a decisive role in customer loyalty and retention. As a brand agency, we create unique brand experiences that inspire your customers and build an emotional connection. From communication about products and services to the design of sales areas – we ensure that every element of your brand creates a coherent and convincing overall picture.

Rely on our expertise as a brand and design agency

Let us convince you of our expertise as a brand agency and design agency in the areas of brand strategy, brand design, brand implementation and brand scaling and benefit from a strong brand that will prevail on the market. Contact us to find out more about our four service areas and to receive a customized quote. Together we will make your brand a success and take your design to the next level.