Packaging design that is unmistakable

In a nutshell

More than just a beautiful shell: As a packaging design agency, we know that successful packaging is convincing when brand and product are equally conveyed by the design. As good as the content is, it’s the design that gets you to pay attention and grab it – or how do you decide on a wine in front of the supermarket shelf?

Lensing Media


What we help you with


For a first impression that lasts: We create impressive and carefully crafted packaging designs for digital and physical products.

You need merchandise for your business? No problem! We’ll help you design your promotional materials – whether for analog giveaways or digital wallpapers.

How do you go about buying wine? So we decide by label. And that’s exactly why we design high-quality, brand-appropriate labels – you decide the format, we can do it all. Because we want to meet individual needs and industry requirements.

We are not a fashion label, but we make fashion: We design individual clothing and accessories for you – branded by you, of course, designed by our design experts with a flair for trends.


Ready to grow with us?

You have questions about our services, our projects or need a quote?

We will be happy to help you.

In detail

Packaging design puts scalability first

In the sheer infinity of a globalized market, products must be one thing above all: unique. How does that work? By questioning conventions every now and then, with the courage to create something new. Normal, after all, can any:r. We provide holistic support in the development of packaging and branding. From product positioning and naming to advantage communication and differentiating design – we want to be bold and actively shape the future.

Good packaging design conveys the brand, benefits and the advantages

How does a packaging design become a real eye-catcher? By creating the perfect symbiosis of brand, positioning and product. Only if all these points are on the same level, Customers will understand what the product is about and why they should buy it. In doing so, the design must surprise and animate people to stand out on a crowded shelf or the online store. At the point of sale in particular, brands only have a few seconds to grab the attention of the hurried Customers. But even in digital, you need intense moments of surprise to stand out.

“The Schwarz+Matt understood exactly where we were going with our product! They not only took the brand to the next level through design, but made the brand more efficient and scalable. With Schwarz+Matt we have gained a valuable design partner who understands our thoughts and translates them into design – they keep our back on the visual level so we have time for other essential points in the company.”

Patrick Sbosny, Founder Yummy


How we work


Research and analysis

We do not guess into the blue. We want to get to know and understand the company, its plans and goals – over a cup of coffee (it doesn’t have to be black). Together we evaluate the positioning, competition and architecture of the corporate brand. We must first immerse ourselves in your corporate cultureso that we can swim our lanes safely. Next step: Your custom-fit packaging design.


Conception and design

We give your brand personality an expressive face. To help you see your business as we see it, we create a concept that outlines the colors, shapes, logo and typo of your packaging design. Your Go is our starting signal and we go into designing. No idea is lost: We record everything essential in our guidelines. So that you have a solid foundation on which to build excellent visualized brands.


Realization and communication

Thought locks are all well and good – we also want to bring outstanding concepts to the road. As digital natives, we support you in the rollout of your brand. Whether social media marketing, ad campaigns, website and more – individual goals require individual services. We give our all every day. Our unyielding sense of aesthetics and innovation allows nothing else.


Any questions?

What is Packaging Design?

Packaging design is all about how your product attracts attention on store shelves. A good packaging design wraps your product and ensures with the specially chosen material, the information, an attractive design and appealing graphics, colors and fonts that your product is bought enthusiastically. Packaging design is the first impression Customers get of your product, and it should tell a compelling story that anteases the content, i.e. the product.

Merchandise design is the process of creating designs for merchandise. Merchandise design is a great way to let the world know who you are and adds expression to your brand.

Packaging designers work under the umbrella of graphic design. These pro’s are responsible for designing attractive packaging and merchandise that catches the consumer:s eye in a sea of similar products. Packaging and merchandise designs are the first physical and emotional connection between Customers and product.

Agency for excellent packaging designs

As an agency for packaging design from Dortmund, our designers specialize in the development and design of merchandise, packaging, material, clothing and giveaways. To meet the ever-changing market demands of our fast-moving times, we develop packaging designs that encourage Customers to buy and reflect brands in a unique way – right down to the last detail. We never stop learning and are always on the lookout for new or better solutions to respond agilely to trends and new requirements.

Packaging design is the first impression Customers get of a product and that’s why it’s very important to approach the design craft with your head. In addition, we support start-ups, medium-sized businesses, companies, brands and marketing departments but also with all tasks in the areas of graphic design, communication design, motion design and print design.

Schwarz+Matt has made it its mission to transform communication through digitization. Our team bundles expertise in the field of design and provides support in sustainably improving the visual brand presence and increasing brand value.

The focus of our work is on the implementation of integrative processes. We pursue the goal of working not only for, but with our customers. We want to be more than an external service provider – as part of our customers’ internal marketing department. This enables us to tap into new target group potential, intensify existing customer relationships and sustainably increase growth.