Brand workshops - the basis for exceptional branding

In a nutshell

A brand only develops successfully in one direction: from the inside out. Whether you’re just starting a business or developing an existing brand, you need a strategic foundation on which excellent brands can grow. So: Let’s talk about your brand.

Lensing Media


What we help you with

Change of perspective

From our external perspective, we challenge the self-perception and external perception of your company with various creative methods and bring them to a common denominator.

We create clarity about the core DNA of your brand. Why? Brand is identity. We help you to put your company values and beliefs on paper – expressed in Purpose, Vision, Mission and your company values.

By addressing key points and questions regarding competition, unique selling proposition, target group, etc., we succeed in positioning your company with the help of our marketing expertsExperts If we know what sets you apart, we can go full throttle to make that very thing palatable to your target audience.


Ready to grow with us?

You have questions about our services, our projects or need a quote?

We will be happy to help you.

In detail

Those who rest on the status quo will be left behind today, tomorrow at the latest

The competition never sleeps. Newer, better ideas are constantly emerging on the left and right. To meet this market demand, brands must regularly question their status quo. A brand workshop is essential to create a strategic base. If you want to swim against the conventional tide as a brand and differentiate yourself through uniqueness, you’ve come to the right place. Our Customers are not average – and neither are we as an agency. As branding and design expertsExperts we know what questions to ask – and sometimes we have to use unconventional methods. After all, we don’t make the brands of today, but the brands for tomorrow.

What's in it for you?

We support you in making your brand profile tangible and tangible by formulating brand values as well as user promises and packaging them in a brand story. In doing so, we strike the right note, as we are guided by the respective tone-of-voice of companies, which we have worked out together beforehand. During the workshop, our Brand Pro’s will analyze the following, among other things:

+ Competitive analysis
+ Market research
+ Positioning and storyline
+ Formulated core messages
+ Development of your brand and/or product naming
+ Evaluation of your brand architecture
+ Development of a brand claim

“Brands need a strong, strategic foundation. Once the brand DNA is clear, the brand becomes a growth driver from within.”

André Schirmer

André Schirmer, Managing Director


How we work


Research and analysis

We do not guess into the blue. We want to get to know and understand the company, its plans and goals – over a cup of coffee (it doesn’t have to be black). Together we evaluate the positioning, competition and architecture of the corporate brand. We must first immerse ourselves in your corporate cultureso that we can swim our lanes safely. Next step: Your custom-fit brand strategy.


Conception and design

We give your brand personality an expressive face. So that you see your business as we see it, we create a concept that outlines colors, shapes, logo and typo. Your Go is our starting signal and we go into designing. No idea is lost: We record everything essential in our guidelines. So that you have a solid foundation on which to build excellent visualized brands.


Realization and communication

Thought locks are all well and good – we also want to bring outstanding concepts to the road. As digital natives, we support you in the rollout of your brand. Whether social media marketing, ad campaigns, website and more – individual goals require individual services. We give our all every day. Our unyielding sense of aesthetics and innovation allows nothing else.


Any questions?

When does a brand workshop make sense for me?

A brand workshop at Schwarz+Matt makes particular sense if you are in the early stages of setting up your company or if you want to give your brand a fresh coat of paint. But also when your brand architecture is to be put to the test or structural changes in the company are imminent, which may inspire you to reposition yourself. There are numerous reasons for an intensive workshop. Especially in a fast-moving age, constant questioning of the status quo is essential in order to stay up-to-date.

After the workshop, you will know about your company’s unique identity, your authentic brand character and your positioning.

It always depends. As a rule, an intensive workshop for 2-4 hours makes sense. But it usually doesn’t take longer than that.

First of all, no. It is important that, at best, teammates from different departments attend the workshop in order to get as varied a picture of you and your brand as possible.

Yes. The workshop takes an in-depth look at the topic of brand development and questions your current status quo. A brand workshop always makes sense if you want to give your brand a breath of fresh air, but also if you are starting up.

Your agency for strategic brand workshops

As an agency for branding and digital design from Dortmund, our designers and brand strategists specialize in the development and design of outstanding brands. In order to meet the ever-changing market demands of our fast-paced times, we develop digitally powerful designs that are unique and stay that way. We never stop learning and are always on the lookout for new or better solutions to respond agilely to trends and new requirements. 

Our brand workshop serves as an essential foundation for our work, on which the brand strategy and everything else is built. Because brands only grow upwards successfully from the inside out. In addition, we support start-ups, medium-sized businesses, companies, brands and marketing departments but also with all tasks in the areas of graphic designCommunication DesignMotion Design and Print Design.

Schwarz+Matt has made it its business totransform communication through digitalization. Our team bundles expertise in the field of design and provides support in sustainably improving the visual brand presence and increasing brand value.

The focus of our work is on the Implementation of integrative processes. We pursue the goal of working not only for, but with our customers. We want be more than an external service provider – as part of our customers’ internal marketing department. This enables us to tap into new target group potential, intensify existing customer relationships, and Growth sustainable to increase