In a nutshell
Brands should not only look good, but also be able to talk good. Based on the brand identity, we evaluate a unique brand voice and tone-of-voice to put values into words that inspire.
To give your brand a voice, we first need to know what makes it tick. To do this, we sit down together in a workshop and develop your very own brand voice.
A brand voice (or Brand Voice) conveys your brand’s personality and communication style on a linguistic level. Unlike brand tonality, which can vary slightly depending on the situation, brand voice always remains the same.
Together we develop a tone-of-voice that exemplifies the tonality of your brand for different examples of use and situations. This ensures that your brand always hits the right note.
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The brand voice provides a clear positioning advantage in visually saturated markets and controls the perception of the brand. A voice makes brands lifelike, approachable and at best creates an unmistakable recognition value.
How do you want your brand to look to others? All this is conveyed by the brand voice, whether it is more professional, playful, cheeky, young or conservative.
The brand voice conveys both the values and the philosophy of a company. In short: the brand personality.
Word choice and communication style are crucial for this, but usually remain stringent. The tone of voice, on the other hand, can vary slightly depending on the situation without deviating from the company’s values and beliefs.
Together we develop a tone-of-voice and a brand voice that stands out among the competition, reaches your target audience and becomes a driver of success.
“We ourselves tend to remember people with strong personalities. This is just as true for brands: a clear voice makes it possible to stand out. Paired with exciting storytelling, this turns a brand into a love brand.”
Lisa Steinhoff, Editor and Copywriter
Research and analysis
We do not guess into the blue. We want to get to know and understand the company, its plans and goals – over a cup of coffee (it doesn’t have to be black). Together we evaluate the positioning, competition and architecture of the corporate brand. We first have to immerse ourselves in your corporate culture so that we can swim our lanes safely .
Conception and design
We give your brand personality an expressive face. So that you see your business as we see it, we create a concept that outlines colors, shapes, logo and typo. Your Go is our starting signal and we go into designing. No idea is lost: We record everything essential in our guidelines. So that you have a solid foundation on which to build excellent visualized brands.
Realization and communication
Thought locks are all well and good – we also want to bring outstanding concepts to the road. As digital natives, we support you in the rollout of your brand. Whether social media marketing, ad campaigns, website and more – individual goals require individual services. We give our all every day. Our unyielding sense of aesthetics and innovation allows nothing else.
A brand voice represents the brand personality on a linguistic level and thus, in addition to the design on a visual level, contributes significantly to the perception of brands.
A brand voice represents a brand’s very own identity and ensures that people can identify with it and its values. Once established, brand voice makes marketing more cost-effective: When brands already have a strong identity, less explanation is needed.
In order to be able to capture your brand tonality in a tone-of-voice, you first have to ask yourself what, to whom, how, why you want to tell or convey. Once we know the target group and agree on how the individual brand personality should appear, the next step is to evaluate which words and adjectives accurately express that. We also determine which channels we play on and which tonality makes sense in each case. Because: Brands strike a different tone on LinkedIn than on TikTok, for example.
As an agency for branding and digital design from Dortmund, our designers and brand strategists specialize in the development and design of outstanding brands. In order to meet the ever-changing market demands of our fast-paced times, we develop digitally powerful designs that are unique and stay that way. We never stop learning and are always on the lookout for new or better solutions to respond agilely to trends and new requirements.
Our brand strategy workshops serve as an essential foundation for our work, on which brand positioning, naming, claiming, brand architecture, brand values and everything else are built. Because brands only grow upwards successfully from the inside out. In addition, we support start-ups, medium-sized businesses, companies, brands and marketing departments but also in all tasks in the areas of corporate design, graphic design, communication design, motion design and print design.
Schwarz+Matt has made it its mission to transform communication through digitization. Our team bundles expertise in the field of design and provides support in sustainably improving the visual brand presence and increasing the brand value.
The focus of our work is on the implementation of integrative processes. We pursue the goal of working not only for, but with our customers. We want to be more than an external service provider – as part of our customers’ internal marketing department. This enables us to tap into new target group potential, intensify existing customer relationships and sustainably increase growth.